Freelancer profile translated to English.
Back to original languageAbout Baptiste
Do you have an idea but don't know how to move forward?
Do you have a product that isn't really working? Do you want to grow? Accelerate? Diversify? Strengthen?
Have smoother operation between technical, marketing, sales, and different business units?
Develop digital within your organization? Organize yourself? Let's talk about it!
âą DIGITAL STRATEGY & INNOVATION
Audit of existing products, workflows, and organization. Market benchmark and competitive analysis. Brand strategy positioning. Technology and market innovation strategy. Business plan. Web marketing and acquisition strategy. Product strategy. Support and training
âą DIGITAL PRODUCT DESIGN
Brainstorming workshops for needs expression and innovation. Functional mockups and user experience (UX) prototyping. Detailed specifications and requirements. Acceptance testing. A/B testing; KPI monitoring and continuous optimization. Backlog creation. MVP and evolution package definition. Planning. Product roadmap management
âą PROJECT MANAGEMENT & LEADERSHIP
Definition and management of planning, priorities, budget, and roadmap. Recruitment of development, database, marketing, SEO, graphic design, and acquisition teams. Implementation of methodology and tools. Coordination of internal and external resources. Reporting and strategic advice
Let's talk about your ideas and projects together!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Orléans (up to 50km)
Experience
- KabanProduct managerREAL ESTATEJanuary 2024 - Today (2 years and 6 months)Suisse, SwitzerlandđĄBecome the reference for real estate software in Switzerland---đïž Platform creation---âïž Main areas of responsibility:âą Setting up the team, tools, agile methodology, and processesâą Implementing KPIs and monitoring key success factorsâą Building and managing the roadmapâą Facilitating design workshopsâą Coordinating business, product, and technical teams
- ActusoinsProduct OwnerPRESS AND MEDIADecember 2019 - Today (6 years and 7 months)Paris, FranceđĄNo. 1 health media for healthcare professionals---đïž Platform redesign to create a viable business model and a distinct identity---âïž Main areas of responsibility:âą Needs gathering, brainstorming, innovation workshops, user testingâą Defining digital strategy and product strategyâą Product and brand positioning: identity, values, promise, strengths, utility, tone, personaâą Sector, technology, and competitive audit/benchmarkâą Product design: mockups, UI/UX, prototyping, user journeys, technical and functional specificationsâą Team building and coordination of exchangesâą Implementing processes and workflowsâą Identifying, implementing, and managing the project roadmap and product run using agile methodology according to budgets, timelines, constraints of each department, and objectivesâą Managing development and acceptance testingâą Continuous improvement, A/B testing
- SAMSIC Medical (ex AGEMS)Product OwnerHEALTH AND WELLNESSDecember 2017 - Today (8 years and 7 months)Paris, FranceđĄNo. 1 in health staffing---đïž Redesign of the online job posting platformđïž Redesign of business tools (invoicing, HR, business management, specific tools)---âïž Main areas of responsibility:âą Needs gathering, brainstorming, innovation workshops, user testingâą Defining digital strategy and product strategyâą Product and brand positioning: identity, values, promise, strengths, utility, tone, personaâą Sector, technology, and competitive audit/benchmarkâą Product design: mockups, UI/UX, prototyping, user journeys, technical and functional specificationsâą Team building and coordination of exchangesâą Implementing processes and workflowsâą Continuous training of teams in digital mĂ©tiersâą Implementing KPIs and key dashboards for activity monitoringâą Identifying, implementing, and managing the project roadmap and product run using agile methodology according to budgets, timelines, constraints of each department, and objectivesâą Managing development and acceptance testingâą Continuous improvement, A/B testingâą SEO strategy (on-site, performance, content, link building)âą Content strategyâą Acquisition strategy (ads, SEA, partnerships, white-label tools, social media)---đContinuous creation of tools and services for healthcare facilities, healthcare professionals, and SAMSIC's business teams to improve performance
Reviews
Recommendations
FU
FU
+3
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Education
- Expert in the management of new Information and Communication Technologies - Specialization in technological innovation and web strategyISTIA - Engineering School (Master's degree)