Freelancer profile translated to English.
Back to original languageAbout Baptiste
Based in Paris, I have7 years of experience in music marketing(Universal Music, Sony Music, independent labels, festivals, and event management) in France and internationally.
After working for major artists (Angèle, Indochine, Eddy de Pretto, Pomme, Clara Luciani, Polo & Pan...) and many others in development, from pop to electronic music and classical, I now offer my expertise in marketing (digital, streaming, branding) and communication to help you **develop your online presence**, **your results**, and **stand out**.
Being well-supported and advised is the key to success.
Need a hand? Contact me, I'll be happy to assist you with your projects!
Note: Daily rates are indicative and can be negotiated depending on the projects.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Baptiste Petit - Conseil en marketing musicalFounderCULTURENovember 2024 - Today (1 year and 7 months)Paris, FranceI created my consulting agency to meet the marketing and communication needs of various players in the music industry.Artists supported: Orchestre Divertimento, Hanna Salzenstein, Vittorio Forte, Le Concert Idéal, CKRAFT, Charles Kieny, Blaise Ubaldini, Estelle Haas...Need help? I'll be happy to assist you with your projects. To contact me: [email protected]Are you an **artist, label, publisher, show producer, concert hall, or festival**?I offer the following services:STREAMING• Retrieving artist profiles on streaming platforms• Optimizing artist profiles• Creating custom playlists• Writing and submitting pitches to platforms for your releases (single, EP, albums)• Advertising campaigns on Spotify• Playlisting campaignsSOCIAL MEDIA• Developing communication strategies• Optimizing profiles and securing accounts• Meta Ads campaigns• YouTube sponsorship campaigns• Content creation• Partner coordination• Campaign results monitoring and analysisMUSIC RELEASES• Developing release strategiesGRAPHIC DESIGN• Creating all types of digital and print documents (cover art, brochures, programs, cards, flyers, visuals for social media and streaming platforms, portfolios, etc.)
- ENSEMBLE VOCAL SEQUENZA 9.3Head of Marketing and CommunicationsCULTUREOctober 2024 - Today (1 year and 8 months)Paris, FranceVocal ensemble founded in 1998 by Catherine Simonpietri, specializing in 20th and 21st-century repertoire.Job responsibilities• Redesigning the ensemble's visual identity• Redesigning the website• Creating new communication strategies on social media (Facebook, Instagram, YouTube, LinkedIn)• Taking over artist profiles on streaming platforms• Content sponsorship campaigns on social media and streaming platforms• Newsletter creation• Document creation (brochures, programs, etc.)• Website SEO optimization• Creating a marketing strategy for the next album• Managing the marketing department's budget
- Ad LitteramHead of Marketing and International DevelopmentCULTURESeptember 2022 - July 2024 (1 year and 10 months)Montreal, QC, CanadaQuebec music house established in 1998, supporting pop, folk, alternative, rock, and country artists. We champion the local scene through 4 career development axes: record production, publishing, management, and show production.Artists represented: Éléonore Lagacé, Florence K, Cédrik St-Onge, JACO, Jonny Arsenault, Mathieu Bérubé, Natalie ChoquetteTasks performed• Planning and coordinating the marketing of 1 EP, 3 albums, 13 singles, 7 music videos, 8 acoustic sessions, and 6 different shows/singles over 2 years• Managing and allocating marketing budgets• Coordinating and creating promotional content (videos, images, newsletters, posts, advertising space purchases, etc.)• Pitching each release (singles and albums) to our distributor (Universal Music) and streaming platforms• Constant project follow-up with partners (artists, PR, marketing agencies, radio tracking, media, streaming platforms...)• Planning and executing advertising campaigns both locally and internationally (print, web, radio, metro, streaming platforms)• Managing social media (Facebook, Instagram, YouTube, TikTok, LinkedIn)• Identifying and implementing career development levers for our artists in various French-speaking markets• Competitive analysis of marketing practices• Brand rebranding and website redesignPersonal achievements• Having worked closely with passionate artists• Implementing local and international multi-channel marketing strategies to promote our albums and artists• Overseeing the entire rebranding project
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Education
- MBA Music Production and Artist Development Management, Music IndustryMBA ESG2021MBA Management de la production musicale et développement d'artistes, Industrie musicale
- Bachelor "Manager of Promotion for Cultural Goods and Events", School of Cultural Management and Art MarketICART2021Bachelor "Responsable de promotion de biens et d'événements culturels", École du management de la culture et du marché de l'art
Certifications
- YouTube Certification for MusiciansSkillshop2024