Baptiste Mourins D'Arfeuille

Creation of an international contact database and custom tools for its exploitation

Design and centralization of a contact database on Airtable, updating 400 media contacts and developing a filtering/export tool.

Training teams for autonomous and optimized data management, with a tool sold to 3 clients.

Optimization of workflow and team efficiency: 50% reduction in time needed to launch media campaigns.

Internship, Work-study, Fixed-term contract

Management of a website and a portfolio of 7 email databases (750,000 addresses)

Data & Insights:Analysis of website and email campaign performance (engagement, conversion, retention), proposal of new dashboards, insights, and recommendations for optimizing websites and databases. Subscriber segmentation: testing and integration of innovative processes (such as AMP for emailing), monitoring of routing, and management of deliverability to ensure campaign objectives.

Project Monitoring:Website performance optimization (SEO, UX, CRO), active contributor to monetization strategy. Creation of targeted content and events, proactive in site monetization. Project lead, interface with clients, technical teams, and users.

OTHER PROFESSIONAL EXPERIENCES

Commis de salle then Head Waiter in high-end service in a demanding environment, within a fully privatized 5-star hotel.

Continuous adaptation to the expectations of an international VIP clientele: personalized service, management of specific requests, smooth coordination with kitchen, sommelier, and housekeeping.

Active contribution to the excellence of the customer experience and the fluidity of services, ensuring responsiveness, rigor, and discretion in an exceptional event setting.