Freelancer profile translated to English.

Description

Product Marketing Manager with 7 years of experience

-> I support your product launches (Go-to-Market), conduct research on your market or users, and create the marketing content and messaging to drive sales and product usage.

🚀 Skills

- Marketing Strategies

- New Product Launch

- Discovery research

- User test

- CRM Campaigns

- User Journey Mapping

- Copywriting and storytelling

- Market Analysis

💼 Professional Experience :

Doctolib👨‍⚕️ - (current): I coordinate the Go-to-Market of a new feature for French patients

Monext💸 - (current): I help the product team create sales materials and key marketing messages for a successful launch in a new market

Little Big Connection👨‍💻 - (6 months): I coordinated the Go-to-Market of new features

Qonto💳 - (6 months): I created sales enablement tools and content, such as product pages or product engagement campaigns

Withings⌚️- 2 years: I coordinated the successful launch of 4 products, distributed worldwide across all sales channels.

Cityscoot🛵 - 4 years: I contributed to the launch of new features, optimized the AARR pillars, and redefined the service's user experience

💬 Contact me for :

- Organizing your product launches

- Launching an amplification campaign

- Defining your product strategy

- Defining your marketing messages and positioning

- Orchestrating your discovery research (market and user research)

- Creating your product page or landing page

- Creating your sales kit or sales enablement tools

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Doctolib
Product Marketing Manager
MEDICAL
June 2024 - Today (2 years and 2 months)
Paris, France
Product Marketing Manager for B2C new feature launches👨‍⚕️

・ **Storytelling & positioning**: definition of messages, taglines, and marketing content
・ **Product discovery**: facilitation of beta testing and analysis of user data
・ **GTM**: definition of the launch strategy for feature deployment
・ **Product engagement**: implementation of a specific user journey to improve engagement and awareness around the feature on earned and owned touchpoints
Go-to-market Strategy Storytelling Copywriting Emailing Product Discovery
Qonto
Product Marketing Manager
BANKING AND INSURANCE
July 2024 - February 2025 (7 months)
Paris, France
Product Marketing Manager for the Regate by Qonto offering 💸

・ **Sales enablement**: creation of a sales kit (sales presentation, benchmark, market analysis, battle cards, product sheets)
・ **Product adoption**: writing release notes and CRM campaigns sent by email to all users
・ **Product page production**: content creation, design briefing for new pages intended to present the new Regate by Qonto offers and integrations
Market Research Landing Page Creation Storytelling Sales Enablement Benchmarking and Competitive Analysis
WITHINGS
Product Marketing Manager
TECH
June 2022 - June 2024 (2 years)
Paris, France
Product Marketing Manager for the scale range ⚖️

・ **Go to market**: responsible for 4 global product launches
・ **Category Management**: redefining the positioning and offering of the range
・ **Discovery**: launching research and defining in-depth personas
・ **Content**: creation of storytelling and marketing messages
Product Discovery Go-to-Market (GTM) Strategy Product Marketing User Research