Freelancer profile translated to English.
Back to original languageAbout Baptiste
Graphic designer and web designer specializing in generative AI, branding, and UX/UI. I support companies, startups, and lifestyle brands in creating strong visual identities, high-performing websites (Framer / WordPress), and premium content integrating generative AI — from art direction to deployment.
What I do:
• Branding & Visual Identity — logo, graphic charter, brand book, design system, guidelines
• Web Design & UX/UI — Figma mockups, prototyping, Framer & WordPress integration, conversion optimization
• Applied Generative AI — product visuals, campaigns, aesthetic universes, multi-format adaptations (Midjourney, Nano Banana, GPT, Seedance, Kling, Runway)
• Content Creation — photo, video, motion design, art direction
• Campaigns & Activation — landing pages, social ads, visual storytelling
My approach:
Precise art direction, attention to detail, premium execution. AI generates volume — the designer ensures quality. I build identities and digital experiences that convert.
References: Adopt Parfums, Carrefour, DeepIP, Joïsta, Realisaprint, NiceCactus, Mr Albert, Miramar Plage... +300 clients, 5/5 on Malt.
Better than words, my portfolio: baptistemarclay.fr
The AI studio: ctrl-ai.studio
hello(at)baptistemarclay.fr
zero6 29 41 54 63
English
Fluent
French
Native or bilingual
Can work on-site
Nice (up to 50km), Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km)
Experience
- CTRL AI StudioAI Creative Director, Webdesigner & Brand designer | FounderTECHMarch 2018 - Today (8 years and 5 months)Nice, FranceCreative studio specializing in branding, webdesign, and generative AI. I support companies, startups, and lifestyle brands in creating visual identities, high-performing websites, and premium content integrating AI.• Branding & Visual Identity: logos, graphic charters, brand books, design systems• Web Design & UX/UI: Figma mockups, Framer & WordPress integration, conversion optimization• Applied Generative AI: product visuals, campaigns, aesthetic universes, multi-format adaptations• Art Direction: social ads campaigns, landing pages, visual storytellingReferences: Adopt Parfums, Carrefour, Mr Albert, Miramar Plage, Talent Business Partners, Harmonii Group, FuturoLAN...+300 clients | 5/5 on Malt | Supermalter
- DeepIP
On Malt
Branding, Design System & Web UISOFTWARE PUBLISHINGFebruary 2026 - Today (5 months)Paris, FranceLegaltech AI. Redesign of the visual identity and construction of a digital design system for a deeptech startup. Creation of print visuals and trade show booths.Deliverables:- Branding: existing audit, coherent color palette, typographic system and hierarchy, essential visual tokens, web and support usage rules.
- Illustration Design System: creation of a system and rules for illustration production, integrated into the brandbook.
- Site UI (Webflow): overall UI harmonization (buttons, cards, sections, contrasts), redesign of the homepage and standard pages.
- Continuous collaboration with marketing, product, and development teams to align the design system with actual needs and streamline its integration.
- Retainer mission: ongoing support for the evolution of the identity, design system, and materials.
- AdBridgeAI Art Direction & Meta Ads Advertising VisualsDIGITAL AND ITApril 2026 - Today (3 months)Paris, FranceOutsourced production for Adbridge agency, on a recurring mission (retainer). 100% AI creation of Meta Ads & Google Ads visuals for their clients, including Tiime (fintech) and CutByFred (haircare).Scope: AI art direction according to client's graphic charter, AI photos and shoots, AI packshots, AI videos, then layout, taglines, and multi-format adaptations on Photoshop.Deliverables: Ad creatives ready for broadcast, adapted by format, platform, and angle. Continuous collaboration with the agency's teams.
Reviews
Recommendations
FU
SJ
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- AI Creative Director ProgramWaviboy2024Formation avancée en direction artistique augmentée par IA générative : direction créative et cohérence de marque appliquées aux modèles d'image et de vidéo (Midjourney, modèles de diffusion), shootings et packshots produit IA, photographie IA réaliste, workflows de production pour campagnes publicitaires et e-commerce, prompting avancé, retouche.
- Graphic Designer - Layout ArtistAFPA Cannes2018Formation professionnelle diplômante (8 mois, titre pro) aux fondamentaux du design graphique et de la production print/digital : mise en page et composition, typographie, chaîne graphique et préparation à l'impression, exécution et déclinaisons de supports, maîtrise de la suite Adobe (Photoshop, Illustrator, InDesign), retouche photo et photomontage, créations pour supports de communication print et web.