BLFreelancer profile translated to English.
Back to original languageAbout Baptiste
As a Digital Marketing Expert specializing in Google Ads, SEA, and Automation, my mission is to transform your advertising spend into measurable growth and maximum ROI. With 7 years of experience, I help businesses overcome acquisition challenges and optimize their online performance.
Are you facing these challenges?
Are your advertising campaigns not generating the expected return on investment?
Do you lack the time to manage and optimize your acquisition strategies?
Are you looking to leverage the power of automation for superior results?
My key areas of expertise to address them:
Google Ads: I design, deploy, and optimize Search, Performance Max, Shopping, and YouTube campaigns. My approach is performance-driven, using smart bidding strategies and in-depth data analysis to maximize conversions.
Marketing Automation: I implement advanced automation solutions to streamline your advertising workflows, from keyword management to bid optimization and reporting. This ensures increased operational efficiency and unparalleled responsiveness to market fluctuations.
SEA Strategies: Beyond Google Ads, I master in-depth keyword research, competitive analysis, and Quality Score optimization for sustainable results. I develop customized bidding strategies and identify niche opportunities to capture qualified traffic.
My approach is resolutely focused on measurable results and continuous improvement. I am passionate about integrating the latest innovations in AI and automation to deliver increasingly effective and profitable campaigns.
Feel free to contact me to discuss your project and discover how my skills can transform your online presence and drive your growth.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Lille (up to 50km), Abbeville (up to 50km)
Experience
- CyberPublicity (Agence publicitaire digitale)SEA & Digital Performance StrategistJanuary 2024 - January 2025 (1 year)Montreal, QC, CanadaManagement and optimization of Google Ads, Meta Ads, and Bing Ads campaigns for various sectors (retail, services, B2B, e-commerce), increasing campaign clicks by an average of +20% and conversions by +15%. Automation of bidding and acquisition strategies through Smart Bidding, scripts, and automated rules. Setup and monitoring of conversion tracking (GA4, GTM, Looker Studio) to optimize campaign profitability.
- Groupe Dissan (Groupement dans l'industrie sanitaire)Communication and Marketing ConsultantJanuary 2023 - January 2024 (1 year)Montreal, QC, CanadaCreation, management, and optimization of Google Ads and Meta Ads campaigns to enhance the visibility of group members and the group itself. Integration of advanced tracking and dashboards (GA4, Looker Studio) to monitor campaign performance. Deployment of an acquisition strategy combining paid advertising and email marketing (Cyberimpact).
- Ville d'Abbeville (Municipalité)Digital Communications OfficerJanuary 2021 - January 2023 (2 years)Abbeville, FranceManagement and optimization of Meta Ads campaigns to promote local initiatives and strengthen citizen engagement. Development of content strategies adapted to social media to amplify the reach of municipal communications. Performance analysis via Meta Business Suite and Looker Studio to adjust campaigns and maximize digital impact.
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Certifications
- Google Data AnalyticsCoursera2024
- Google Ads Search CertificationCoursera