Freelancer profile translated to English.
Back to original languageAbout Baptiste
57 missions Malt
How to convert more visitors to your e-com site into profitable and truly loyal customers? 💸
Acquisition is essential, but without a solid conversion & retention system, it's like pouring water into a sieve...
- From acquisition
- New visitors who buy
- Maybe profitable, but maybe not enough...
My name is Baptiste and my goal is simple: to maximize the profitability of your acquisition
With the same spending and the same traffic, I want you to:
- Convert more visitors into customers (reduce CAC 📉)
- Have more customers return to buy and generate more revenue over time (increase LTV 📈)
To generate more revenue, but above all, more profit!
So that your profitability and acquisition are no longer hanging by a thread.
But are truly comfortable, allowing you to reinvest serenely in your growth.
We can achieve this with:
- Email marketing (conversion + retention)
- WhatsApp/SMS marketing (conversion + retention)
(the basics)
But also:
- Loyalty and referral program (conversion + retention)
- Subscription (retention)
- Cart side optimization (conversion)
- Cross-sell (increase AOV)
- Server-side tracking (conversion)
- Customer experience + after-sales service (satisfaction -> fewer returns + reputation + retention)
- Customer reviews (reputation -> acquisition)
- Deep e-commerce data to find flaws and solutions (acquisition + conversion + retention)
- Focus on more profitable products (acquisition + conversion + retention)
- Etc.
🎯 Free Audit
I offer you a free audit of your CRM and e-commerce to determine what to keep, improve, or add.
- Either by giving me access to your CRM so I can audit it beforehand, and we can discuss it on a call
- Or directly during the call with questions + access or screen sharing
You can consult my portfolio below to see examples of deliverables and results obtained with my clients.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Piano LEDQVEMA: From 4% to 20% of attributed revenueJanuary 2026 - Today (5 months)Piano LED, a connected piano case brand, contacted us urgently before their appearance on "Qui Veut Être Mon Associé?" on M6.Starting from scratch with CRM, the goal was to convert as much of the traffic peak generated by the show as possible.We implemented the entire email and WhatsApp marketing strategy: welcome flows, abandoned cart and abandoned checkout flows, email capture pop-ups, Trustpilot review request sequences, all in an evergreen version then adapted to the QVEMA context.Result: revenue attributed to email increased from 4% to 20%, with no deliverability issues despite the traffic peak.
- Lunifia+ €10,000 through flows | Pop-up signup rate from 4.9% to 8.4%June 2025 - August 2025 (2 months)Added missing flows to a brand that already had some.Improved the pop-up to capture more subscribers, trigger more flows, and send newsletters to a wider audience.The results- Abandoned cart: €7,082- Post-purchase: €2,402- Cross-sell: €733- Winback: €410- Review requests: contribution to the brand's social proofTotal: €11,170 in automatic revenuePop-up optimization:- May: 4.93% signup rate- September: 8.39% signup rate+70% conversion rate in 4 monthsWhat we implemented:- 5 key automated sequences: abandoned cart, post-purchase, cross-sell, winback, review requests- Creation of emails and redesign for a look more suited to the brand, reinforcing its branding- Segmentation and personalization of flows based on purchase behavior- Continuous pop-up optimization with regular A/B testsResult: A system that runs automatically and converts 63% more visitors into registered customers.
- L'officineimmortelle+ €20,000 in 1 monthDecember 2024 - Today (1 year and 6 months)Before:€130,000, including €33,000 via email (25%)After 1 month:€290,000, including €101,000 via email (35%)Faster growth in email revenue than total revenue growthWhat we implemented:- Added missing flows- Reactivated newsletters: shifting from 0 to 1-2 newsletters/week with redesigned formats + balance between educational and sales content to re-engage subscribers- Optimized the dormant list: from 20K to 40K active recipients- Improved deliverability with segmentation, leading to a 25% to 50% increase in open ratesResult: Recurring revenue each month (€2-5K per newsletter) and flows that perform automatically, with better deliverability.
Reviews
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Education
- CopyRockstarsCopyRockstarsEspace de formation en copywriting par PB Poncelin, avec une communauté de copywriter
Certifications
- Loyoly Management CertificationLoyoly2025