Freelancer profile translated to English.
Back to original languageAbout Baptiste
57 Malt missions
How to convert more visitors on your e-commerce site into loyal and truly profitable customers? 💸
Acquisition is essential, but without a solid conversion & retention system, it's like pouring water into a sieve...
- From acquisition
- New visitors who buy
- Perhaps profitable, but perhaps not enough...
My name is Baptiste and my goal is simple: to maximize the profitability of your acquisition
With the same spending and the same traffic, I want:
- more visitors to become customers (reduce CAC 📉)
- more customers to return to buy and generate more revenue over time (increase LTV 📈)
To generate more revenue, but especially more profit!
So that your profitability and your acquisition are no longer hanging by a thread.
But are truly comfortable, allowing you to reinvest serenely in your growth.
We can achieve this with:
- Email marketing (conversion + retention)
- WhatsApp/SMS marketing (conversion + retention)
(the basics)
But also:
- Loyalty and referral program (conversion + retention)
- Subscription (retention)
- Cart side optimization (conversion)
- Cross-sell (increase AOV)
- Server-side tracking (conversion)
- Customer experience + After-sales service (satisfaction -> fewer returns + reputation + retention)
- Customer reviews (reputation -> acquisition)
- Deep e-commerce data to find flaws and solutions (acquisition + conversion + retention)
- Focus on more profitable products (acquisition + conversion + retention)
- Etc.
🎯 Free Audit
I offer you a free audit of your CRM and e-commerce to determine what to keep, improve, or add.
- Either by giving me access to your CRM so I can audit it beforehand, and we can discuss it on a call
- Or directly during the call with questions + access or screen sharing
You can consult my portfolio below to see examples of deliverables and results obtained with my clients.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Piano LEDQVEMA: From 4% to 20% of revenue attributedJanuary 2026 - Today (7 months)Piano LED, a connected piano case brand, contacted us urgently before their appearance on "Qui Veut Être Mon Associé?" on M6.Starting almost from scratch on CRM, the goal was to convert the peak traffic generated by the show as much as possible.We implemented the entire email and WhatsApp marketing strategy: welcome flows, abandoned cart and abandoned checkout, email collection pop-ups, Trustpilot review request sequences, all in an evergreen version then adapted to the QVEMA context.Result: revenue attributed to email increased from 4% to 20%, with no deliverability issues despite the traffic peak.
- Lunifia+€10,000 via flows + pop-up signup rate from 4.9% to 8.4%June 2025 - August 2025 (2 months)Added missing flows to a brand that already had flows.Improved the pop-up to collect more subscribers, trigger more flows, and send newsletters to more people.The Results- Abandoned Cart: €7,082- Post-purchase: €2,402- Cross-sell: €733- Winback: €410- Review Request: Contribution to the brand's social proofTotal: €11,170 in automatic revenuePop-up Optimization:- May: 4.93% signup rate- September: 8.39% signup rate+70% conversion rate in 4 monthsWhat We Implemented- 5 key automatic sequences: abandoned cart, post-purchase, cross-sell, winback, review request- Creation of emails and redesign for a look more adapted to the brand, affirming its branding- Segmentation and personalization of flows according to purchasing behavior- Continuous pop-up optimization with regular A/B testsResult: A system that runs automatically and converts 63% more visitors into registered customers.
- L'officineimmortelle+€20,000 in 1 monthDecember 2024 - Today (1 year and 8 months)Before:€130,000, including €33,000 via email (25%)After 1 month:€290,000, including €101,000 via email (35%)An increase in email revenue faster than the overall revenue increase.What We Implemented:- Added missing flows- Reactivation of newsletters: from 0 to 1-2 newsletters/week with redesigned templates + balance between educational and sales content to re-engage subscribers- Dormant list optimization: from 20K to 40K active recipients- Improved deliverability with segmentation leading to a 25% to 50% increase in open rates.Result: Recurring revenue each month (€2-5K per newsletter) and automatically performing flows, with better deliverability.
Reviews
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Education
- CopyRockstarsCopyRockstarsEspace de formation en copywriting par PB Poncelin, avec une communauté de copywriter
Certifications
- Loyoly Management CertificationLoyoly2025