Baptiste Gay

Management of digital projects for SMEs and independent clients, including the development of digital marketing strategies (social media, content, advertising campaigns). Coordination of different stakeholders (clients, graphic designers, developers, service providers) and creation of social media content (visuals, videos, texts). Performance monitoring using key indicators (engagement, traffic, conversions) and continuous strategic adjustments to optimize results.

Creation and management of an association dedicated to digital and innovation, with definition of the overall strategy and development objectives. Organization of professional events and workshops on digital marketing. Management and coordination of a team of volunteers and partners, as well as development of the association's visibility through social media and communication actions.

Active participation in the implementation of the overall digital marketing strategy, including the animation and management of social networks (content creation, editorial planning). Setup and monitoring of online advertising campaigns focused on traffic acquisition. Contribution to inbound marketing actions (content, emails, conversion funnels), performance analysis, and marketing action reporting. Support for digital project management and brand awareness development.