Freelancer profile translated to English.
Back to original languageAbout Baptiste
Marketing expert with over 10 years of experience in digital strategy, advertising account management, and brand launches.
I have worked in Geneva and Montreal in marketing agencies as a marketing assistant, SEA account manager, paid media specialist, and brand manager.
I manage advertising accounts (Google Ads, META Outbrain), budgets, email campaigns, and overall brand development. My approach is analytical, creative, and results-oriented.
🚀 Let's work together to develop your visibility and performance!
French
Native or bilingual
English
Conversational
Spanish
Basic
Can work on-site
Genève (up to 50km)
Experience
- WANT DIGITAL MARKETINGBrand ManagerDIGITAL AND ITJanuary 2025 - Today (1 year and 5 months)Genève, Switzerland• Development and management of the brand's marketing strategy, aligned with business objectives.• Definition of brand strategy: product/service development, expansion into new markets, and process optimization.• Supervision of cross-channel campaigns with daily KPI monitoring and performance optimization.• Implementation of reporting, analysis, and corrective actions to maximize commercial results.• End-to-end management of marketing projects: needs definition, inter-departmental coordination, post-launch monitoring, and validation.• Development of innovation initiatives and continuous improvement of products and user experience.
- J7 MediaSEA ACCOUNT MANAGER, Google Ads SpecialistDIGITAL AND ITMarch 2023 - December 2024 (1 year and 9 months)Montreal, QC, Canada• Management of Google Ads accounts for a portfolio of 10 clients (Canada and Europe)• Management of monthly advertising budgets up to $100,000 in total• Optimization of acquisition and growth strategies for clients in various sectors• Daily client relationship management (Results and strategic optimization)Key Achievements:• Tripled advertising investments for a client (Sportswear E-commerce)• Achieved a ROAS 2.5 times higher than the initial target for a Canadian client• Implementation of the overall marketing strategy with clients and coordination of projects with creative teams
- Blue ButterflySEA ACCOUNT MANAGERDIGITAL AND ITSeptember 2021 - December 2022 (1 year and 3 months)Genève, Switzerland• Design and deployment of international digital campaigns (Google Ads, Meta Ads, Native Ads) and marketing strategy• Daily optimization of campaigns, incoming traffic, KPI monitoring, and updating activity reports for clients and agency management• Collaboration with marketing and creative teams to develop lead acquisition strategies and regular monitoringKey Achievements:• Management of Google Ads, Meta Ads, and Outbrain accounts for two brands• Management of a monthly budget of $125,000
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Education
- MBA Marketing Commerce and EntrepreneurshipEcole IPAC Annecy2016MBA
- Bachelor's Degree in Business ManagementEcole MBway Rennes2014Licence Business Manager