Freelancer profile translated to English.
Back to original languageAbout Baptiste
Hello! I'm Baptiste and here's how I can meet your needs 👇
My goal is to transform your social networks into real levers for growth, acquisition, and brand awareness.
With a Master's in Brand Strategy (ESP Bordeaux) and solid agency experience where I currently manage the strategy for over 30 clients, I support ambitious companies in their digital deployment.
My approach combines creativity, data analysis, and performance.
My 3 pillars of intervention:
Brand strategy and editorial line: Defining your DNA on social media
Performance: Optimizing production and managing your advertising campaigns (Ads) to guarantee a measurable ROI.
Autonomy: Ensuring the optimization of your social media referent organization and personalized comprehensive training.
Whether you need a complete audit of your social media, want to launch a targeted acquisition campaign, or train your teams, I'm available to discuss it!
English
Native or bilingual
French
Fluent
German
Conversational
Can work on-site
Clisson (up to 50km)
Experience
- mediapiloteSocial Media ManagerAugust 2023 - Today (3 years)Cholet, France- Develop and implement the content strategy for social media (editorial line, editorial charter, graphic charter)- Create, write, and publish engaging posts on various social networks (Facebook, Instagram, X, LinkedIn, Pinterest, etc.).- Interact with the community by responding to comments, messages, and mentions.- Analyze publication performance using analysis tools and adjust strategies accordingly.- Create and manage social media advertising campaigns, including targeting and budget.- Collaborate with other teams (graphic design, web, sales) to ensure brand consistency.- Conduct competitive, sectoral, and consumer intelligence to identify trends and opportunities.- Organize and promote contests, events, or campaigns to increase engagement.- Create and maintain an editorial calendar for effective content planning.- Manage crises and negative online feedback professionally.- Monitor the evolution of algorithms and features of different platforms.- Develop partnerships with influencers and content creators.- Produce monthly KPI reports and present results to management.- Train clients on various social media platforms for a full or half day.
- FLETANCo-founderFebruary 2023 - Today (3 years and 6 months)Bordeaux, FranceFounder and editorial manager of the media Fletan.• - Content strategy• - Distribution strategy• - Content creation• - Branding• - Social media management
- Ville de PoitiersCommunity ManagerJanuary 2023 - February 2023 (1 month)Poitiers, FranceDevelop and implement the content strategy for social mediaCreate, write, and publish engaging posts on various social networks (Facebook, Instagram, X, LinkedIn, Pinterest, etc.).• - Interact with the community by responding to comments, messages, and mentions.• - Analyze publication performance using analysis tools and adjust strategies accordingly.• - Create and manage social media advertising campaigns, including targeting and budget.• - Collaborate with other teams (graphic design, web, sales) to ensure brand consistency.
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Education
- Design and lead a "Montage première" training sessionConcevoir et animer une session de formation Montage première
- Master 2 Brand StrategyESP Ecole Supérieure de Publicité, Communication et Marketing2022Mastère 2 Brand Strategy