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Baptiste FondanecheBF

Baptiste Fondaneche

GTM Strategy & Growth Management

€500/day
Lyon, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Baptiste

GTM and growth management consultant — I work on a fractional basis with scale-ups and SMEs looking to structure their go-to-market, launch a new product, or accelerate their commercial growth.
My background: 3 years as GTM Manager at Indy.fr, where I launched a product from A to Z — segmentation, pricing, communication, and market launch. Co-founder of Praedixa, an AI startup incubated at EuraTechnologies, where I built the entire sales strategy, partner distribution model, and inbound strategy from scratch. And before that, an independent financial advisor in Switzerland — I learned to find my clients, understand their needs, and convince them without a safety net.
What I bring concretely:

Go-to-market structuring: ICP, messaging, channels, pricing
Building the first sales pipeline without a sales team
Distribution models through partners and referrers
Inbound strategy: content, SEO, webinars, lead generation
Exploration and qualification of new markets

If you're looking for someone who has already done the hard work on the ground and can take ownership of your growth from day one — we should talk.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Praedixa
    Co-founder & CGO
    CONSULTING AND AUDITS
    January 2026 - Today (5 months)
    Launched a predictive AI startup for restaurant chains, incubated at EuraTechnologies. Built the go-to-market from scratch: distribution strategy via partner consultants, multi-site franchise prospecting, SaaS pricing model, complete inbound strategy (SEO, webinars, LinkedIn content).
    Built a B2B pipeline from scratch in a challenging market — franchises and multi-site chains (Pitaya, Côté Sushi, Au Bureau, Léon Seafood). Defined ICP, wrote all prospecting messages, set up multi-channel outreach sequences (LinkedIn, cold email).
    Partner Distribution Model
    Designed an indirect distribution model via consultants and specialized hospitality consultants — recurring commission of 15% per restaurant referred. Identified, approached, and qualified the first referral partners.
    Pricing and Positioning Strategy
    Defined SaaS pricing (€149/month per restaurant), structured the partner offering, and worked on product positioning — moving away from "AI" and "prediction" language towards a discourse focused on concrete operational results.
    Inbound and Content Strategy
    Built a comprehensive inbound strategy: SEO (1st position on target keywords on Google and LLM), LinkedIn content strategy, monthly webinars co-hosted with partner consultants, YouTube channel, and email campaigns.
    International Exploration
    Analyzed and qualified international markets (Canada, Switzerland, Dubai) — competitive benchmarking, identification of local targets, adaptation of messaging.
    Go-to-Market (GTM) Strategy Growth Hacking Business Development Growth Strategy Growth Strategy
  • Indy
    Go To Market
    CONSULTING AND AUDITS
    December 2023 - January 2026 (2 years and 1 month)
    Lyon, France
    Supported the growth of a leading French scale-up in online accounting for freelancers. Structured acquisition channels, partnerships, and go-to-market strategy in a highly competitive market.
    Flagship project: launched the "Company Creation" product from A to Z — defined target segmentation, positioning and messaging, pricing strategy, and managed all communication around the launch. From strategic framing to market launch.
    Structured acquisition channels, partnerships, and go-to-market strategy in a highly competitive market.
    Business Development Product Launch Sales Strategy Go-to-Market (GTM) Strategy
  • Advice Concept
    Strategy & Growth Management
    CONSULTING AND AUDITS
    January 2023 - November 2023 (10 months)
    Renens, VD, Switzerland
    Acquired and developed a client portfolio from A to Z independently — no leads provided, no database, no support team.
    What this involved concretely:
    Field and network prospecting, client profile qualification, analysis of individual financial needs, design of a tailor-made offer adapted to each client's risk profile and objectives, closing and relationship follow-up.
    A experience that taught me the essentials of field GTM: finding your target, understanding their pain points, adapting your message, and convincing without a safety net.
    Sales Strategy Business Development Audit Go-to-Market (GTM) Strategy

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Education

  • Bachelor's degree, Economic Engineering
    Université Grenoble Alpes
    2022
    Licence, Ingénierie économique
  • Master's degree, Business, Management and Marketing
    Rome Business School
    2023
    Master, Affaires, gestion et marketing

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