Baptiste Fondaneche

GTM and growth steering consultant — I work on a fractional basis with scale-ups and SMEs looking to structure their go-to-market, launch a new product, or accelerate their commercial growth.

My background: 3 years as GTM Manager at Indy.fr where I launched a product from A to Z — segmentation, pricing, communication, and market launch. Co-founder of Praedixa, an AI startup incubated at EuraTechnologies, where I built the entire sales strategy, partner distribution model, and inbound strategy from scratch. And before that, an independent financial advisor in Switzerland — I learned to find clients, understand their needs, and convince without a safety net.

What I bring concretely:

Go-to-market structuring: ICP, messaging, channels, pricing

Building the first sales pipeline without a sales team

Distribution models via partners and referrers

Inbound strategy: content, SEO, webinars, lead generation

Exploration and qualification of new markets

If you're looking for someone who's done the groundwork in the field and can take ownership of your growth from day one — we should talk.