About Baptiste
French
Native or bilingual
Experience
- PraedixaCo-founder & CGOCONSULTING AND AUDITSJanuary 2026 - Today (5 months)Launched a predictive AI startup for restaurant chains, incubated at EuraTechnologies. Built the go-to-market from scratch: distribution strategy via partner consultants, multi-site franchise prospecting, SaaS pricing model, complete inbound strategy (SEO, webinars, LinkedIn content).Built a B2B pipeline from scratch in a challenging market — franchises and multi-site chains (Pitaya, Côté Sushi, Au Bureau, Léon Seafood). Defined ICP, wrote all prospecting messages, set up multi-channel outreach sequences (LinkedIn, cold email).Partner Distribution ModelDesigned an indirect distribution model via consultants and specialized hospitality consultants — recurring commission of 15% per restaurant referred. Identified, approached, and qualified the first referral partners.Pricing and Positioning StrategyDefined SaaS pricing (€149/month per restaurant), structured the partner offering, and worked on product positioning — moving away from "AI" and "prediction" language towards a discourse focused on concrete operational results.Inbound and Content StrategyBuilt a comprehensive inbound strategy: SEO (1st position on target keywords on Google and LLM), LinkedIn content strategy, monthly webinars co-hosted with partner consultants, YouTube channel, and email campaigns.International ExplorationAnalyzed and qualified international markets (Canada, Switzerland, Dubai) — competitive benchmarking, identification of local targets, adaptation of messaging.
- IndyGo To MarketCONSULTING AND AUDITSDecember 2023 - January 2026 (2 years and 1 month)Lyon, FranceSupported the growth of a leading French scale-up in online accounting for freelancers. Structured acquisition channels, partnerships, and go-to-market strategy in a highly competitive market.Flagship project: launched the "Company Creation" product from A to Z — defined target segmentation, positioning and messaging, pricing strategy, and managed all communication around the launch. From strategic framing to market launch.Structured acquisition channels, partnerships, and go-to-market strategy in a highly competitive market.
- Advice ConceptStrategy & Growth ManagementCONSULTING AND AUDITSJanuary 2023 - November 2023 (10 months)Renens, VD, SwitzerlandAcquired and developed a client portfolio from A to Z independently — no leads provided, no database, no support team.What this involved concretely:Field and network prospecting, client profile qualification, analysis of individual financial needs, design of a tailor-made offer adapted to each client's risk profile and objectives, closing and relationship follow-up.A experience that taught me the essentials of field GTM: finding your target, understanding their pain points, adapting your message, and convincing without a safety net.
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Education
- Bachelor's degree, Economic EngineeringUniversité Grenoble Alpes2022Licence, Ingénierie économique
- Master's degree, Business, Management and MarketingRome Business School2023Master, Affaires, gestion et marketing