Freelancer profile translated to English.
Back to original languageAbout Baptiste
Hello, with a double degree from IAE Aix-Marseille Graduate School of Management in Communication and Marketing, I have been offering my clients commercial videos in a short reportage/documentary style for over 5 years, always with a storytelling approach and expertise in digital communication. Because your company and its people have a story to tell, and this content is just waiting to be highlighted in the optimal format on digital platforms (YouTube, social networks, website, etc.).
I also support you in managing your communication plan through the management of your Facebook and Instagram ads campaigns to promote your content.
My clients operate in various sectors around the Pays d'Aix (gastronomy, crafts, vineyards, sports associations, industry, public institutions, restaurants).
I would be delighted to discuss your project with you, and to build together a video that highlights your values and your know-how to gain visibility and enhance your brand image.
French
Native or bilingual
Can work on-site
Aix-en-Provence (up to 50km)
Experience
- Le Roy RenéWebmarketing & Digital ManagerApril 2020 - Today (6 years and 2 months)Aix-en-Provence, Provence-Alpes-Côte d’Azur, FranceFor Le Roy René Confectionery: E-commerce site management, Social media management, Newsletter writing. For Territoire de Provence: E-commerce site management. For Act for Planet: Website and social media management.
- L'Artisan CommunicantSole ProprietorApril 2018 - Today (8 years and 2 months)Région de Aix-En-Provence, FranceDigital communication, marketing consulting, brand image, strategic partnerships, brand-related associations. Content creation, photography, and video production. My clients include 2 companies (VSEs, SMEs) operating in national and international markets.Maison de la Glace (€2,658,900 turnover 2017): Objective: Creation of an 8-month B2B and B2C digital communication campaign for the launch of a new brand and range of sorbets. Budget: €6k - Community Management (FB, Instagram) - Website administration (news writing + SEO) - Google environment optimization (MyBusiness, Google Maps) - Photography - Video production and editing - Visual creation Results: +250% FB fans, +120% Instagram, +50% website visitors. Range sold out and renewed.Sterne (€10,036,000 turnover 2018)FC Rousset SVO (No. 1 sports club in Pays d'Aix): Objective: Produce a commercial video presenting the company. Budget: €1200 Deadline: 2 monthsPâtisserie Marc Favalessa (€952,900 turnover in 2018): Objective: Produce a presentation video in collaboration with the partner artisans of Rousset. - Video production and editing - Sharing on social networks (Facebook, Instagram, and YouTube) Results: 25,000 people reachedFor Les Commerces de la Bastide (€8.5M investment): Objective: Co-management with the Event Manager of the inauguration evening. Budget: €97K / 11 subcontractors / 150 invited companies. - Logistics management of communication materials (POS, accessories) - Management of the reception and installation of service providers within deadlines (caterer, photographer, dancers, pyrotechnicians) - Organization of guest reception (Shuttle network) - Planning of entertainment (fireworks, presentation video, official speeches by investors, elected officials, and partners) Results: 1500 people present (institutional representatives, business leaders, associations, partners).
- Chambre de métiers et de l'artisanat de région PACACommunication Project ManagerOctober 2019 - April 2020 (6 months)Région de Marseille, FranceManagement of departmental and regional projects with service providers and stakeholders. Objectives: Manage communication projects to promote the actions and offers of the Chamber of Trades and Crafts in 6 departments of the PACA Region. - Development of communication plans (budgets: €30k to €61k) - Creation of print and digital materials - Production of catalogs and brochures - Digital communication (writing web news, social media posts) - PR (invitations, press releases, and press kits) - Newsletter (Mailjet)
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Education
- Master 2 Corporate Communication & Change ManagementIAE Aix-Marseille Graduate School of Management2018Établissement de stratégies de communication et de marketing liés à différentes problématiques. Gestion des campagnes de publicités AdsWords, Facebook ads. Gestion de communautés sur les réseaux sociaux (Facebook, Instagram, et autres). Création de contenus pour les supports digitaux, photos et vidéos reportages.
- Master 2 Research in MarketingIAE Aix-Marseille Graduate School of Management2019Établissement et analyse d'un plan marketing global : image de marque, supports de communication et acquisition des techniques de recherche en marketing.