Freelancer profile translated to English.
Back to original languageAbout Baptiste
Head of Sales / CRO Freelance – B2B SaaS Specialist Start-up & Scale-up
I am Baptiste, passionate about business development in high-growth contexts.
For 8 years, I have been supporting startups, scale-ups, and SMEs in structuring and accelerating their sales teams, with a strong B2B SaaS DNA.
🚀 My track record:
From 0 to €60k MRR in 15 months with 36h-immo
Creation and structuring of 3 sales teams (SDR / AE / CSM)
+15 profiles recruited and trained in B2B sales
Deployment of Sales playbooks, CRM, KPIs, and scaling processes
Complete mastery of SaaS metrics: MRR, ARPA, CAC, LTV, churn, payback period
Forecasting and closing deals up to €100k ARR
🧩 My expertise:
Go-To-Market strategy construction
Recruitment & management of Sales teams (0 to 10+)
Creation of sales funnels, pitches & playbooks
Optimization of the sales cycle and conversion rate
Implementation of data-driven management (HubSpot, Pipedrive, Notion, Google Sheets...)
Coaching and skill development for junior/senior profiles
👨💼 I can assist with:
Structuring or restructuring a sales team
Launching a new B2B market or product
CRM deployment or Sales Ops management
Supporting founders with their first Sales hire
Implementing a complete Revenue strategy
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km)
Experience
- 36h-immoCo-Founder & Chief Operating OfficerTECHSeptember 2024 - Today (1 year and 9 months)Bordeaux, FranceKey results:- Launch from scratch to €60k MRR in 15 months- Signing of the first clients and creation of the sales funnel- Structuring and recruitment of teams: SDR (3), Account Executives (5), CSM (3)- Daily management of Sales operations with a strong focus on the AE team- Implementation of SaaS KPIs: MRR, ARPA, Churn, CAC, COGS, LTV- Forecasting and data-driven reporting process
- SalesforceAccount Executive - Financial Services & Real EstateSOFTWARE PUBLISHINGJanuary 2023 - September 2023 (8 months)Dublin, Ireland- Handling entire Sale Cycle from prospection to closing- Achievement : >90% of yearly quota in 9 months on SMBs (Top 5% EMEA)- Focus on Financial Services and Real Estate companies
- ModjoSales CoachSOFTWARE PUBLISHINGDecember 2021 - January 2023 (1 year and 1 month)Paris, FranceLead an Account Executive Crew into a high performing sales engine to drive revenue growth Create onboarding process and ramp-up action plan for new joiners w/ Ops team Coach a team through 1:1 and weekly sales training to handle complex Sales cycle
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Education
- Master's degree, Innovation & EntrepreneurshipKEDGE Business School2020Master's degree, Innovation & Entrepreneurship
- Intensive English Language CenterUniversity of Nevada-Reno2015Intensive English Language Center