Baptiste Demarest

Product designer with 8 years of experience, I am as comfortable with the rigor of a research process as with exploring new approaches, and it is precisely this tension that motivates me.

My career has been built in layers. At UX Republic (3 years), I worked on a wide variety of B2B and B2C projects: mobile applications, customer journeys, user testing, questionnaires, focus groups. This diversity taught me to adapt quickly and to ask the right questions before designing anything.

At MyScript (2 years), I changed pace: designing and maturing a feature over the long term, within a multidisciplinary team. I also managed the design team for a year, an experience that taught me as much about human coordination as about design itself.

For nearly 3 years now, I have been on a long-term assignment for Disneyland Paris, improving the ticket purchasing journey. A demanding context with high business stakes, where I am involved in both research (qualitative tests, quantitative questionnaires) and continuous product optimization (A/B tests, monitoring business and UX KPIs).

What initially pushed me towards freelancing was the need to keep moving. Choosing projects that challenge me, experimenting with new methods, integrating emerging tools, including AI in design workflows. I enjoy contexts where there is no obvious answer, where observing users and rapid iteration make all the difference.