Freelancer profile translated to English.

Description

👋 I advise and support companies in their Growth Marketing strategy, so they can quickly achieve growth and acquire more customers/users, while respecting their challenges, their environment, and their market.

I am a certified Hubspot Partner. CRM Expert (Hubspot, Attio, Pipedrive)

🧑‍💼 My background (10 years of marketing experience), including:

• Since 2022: Marketing Consultant: Verisure, Bulldozer, Hyppo, Gerep ...

• 1.5 years as the first employee - Head of Growth @ Mon Livret C (startup - fintech)

• 3 years as CMO @LeCab (startup - VTC)

• 2 years as Digital Marketing Manager @Marriott France (Large Group - Hospitality)

• 1.5 years as CMO @Odésia Vacances (SME - tourism)

🎯 Here are my specialties and areas of expertise:

✅ Go-to-Market Strategy;

✅ Identification and understanding of your persona;

✅ B2B Growth: lead generation;

✅ Content strategy (copywriting, white papers, webinars, newsletters, blog posts..)

✅ Brand positioning;

✅ Webscraping;

✅ Data enrichment (Enrich your databases by finding the emails of your leads and prospects, and contact information);

✅ Landing page creation;

✅ CRM: Integration, configuration, structuring, and use of Hubspot, Pipedrive, Attio;

✅ Mailing, nurturing: automated emails, segmentation setup, newsletters, onboarding, trigger integration;

✅ SEO: content optimization;

✅ Human organization of acquisition and conversion: marketing and sales action plan, and training;

✅ Automations via API, Make Zapier, Hubspot, or other tools.

Available to discuss!

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Garsen
Growth marketing - CMO
CONSULTING AND AUDITS
January 2023 - Today (3 years and 7 months)
👨‍💻 My missions?

Creation of Growth strategy and marketing support.

🏢 References:
Hyppo - fintech startup
Verisure
Gerep - SME
Bulldozer
Spaag Training
Synerdev
...
Growth hacking Hubspot Lead generation Marketing strategy API Platform prospecting Attio
Mon Livret C
Head of Growth
BANKING AND INSURANCE
January 2022 - March 2023 (1 year and 3 months)
Lyon, France
👨‍💻 My mission?
I joined at the genesis of the project, as the first employee.
I therefore started from a blank page to work on all marketing levers.

🏢 The company:
Incubated fintech startup and first successful funding round. Distribution of crypto investment products.

🔍 In detail:

👉 Go-to-market strategy
👉 Product market fit
👉 Acquisition strategy (Lead generation, SEO, SEA, social ads). Workflow implementation
👉 Growth stack (data enrichment, scraping, lead gen ...)
👉 Marketing strategy and close collaboration with the head of sales
👉 Brand positioning - brand awareness
👉 Recruitment of the marketing team
👉 Performance and KPI monitoring
👉 CRM setup (Hubspot then Pipedrive), then nurturing, mailing, automation
Growth marketing go to market Lead generation Product launch Branding B2B CRM SEO awareness Fintech Sales prospecting
Odésia Vacances
Marketing and Sales Director
HOSPITALITY
August 2020 - December 2021 (1 year and 4 months)
Lyon, France
👨‍💻 My mission?
Digitalize each step of the B2C and B2B sales funnel and manage the marketing and sales department.

🏢 The company:
SME with €12m turnover. 10 tourist destinations.

🔍 In detail:

👉 Development, launch, and optimization of marketing strategies based on company objectives, product and establishment specifications, market data, and budget.
👉 Development of marketing plans (market analysis, target audiences, choice of advertising channels, acquisition, and loyalty)
👉 Design of promotional actions to develop products and optimize sales: seasonal calendar.
👉 Market segmentation by customer type
👉 Development of brand image, purpose, and awareness through rebranding and clearer market positioning.
👉 Establishment of distribution partners
👉 Website takeover (SEO, UX, UI audit) and booking funnel optimization.
👉 Implementation of marketing automation (abandoned carts, online quotes, option follow-ups, pre- and post-stay communication, lead acquisition...)
👉 Implementation of objective tracking tools and project management (Monday, Pipedrive, Google Data Studio...)
👉 Management of the sales, marketing, and telemarketing teams
Growth marketing Acquisition Sales funnel Branding Sales strategy Web marketing strategy CRM Pricing strategy

Check out Baptiste's experience

Corentin

Tabesto

Reviewed on 4/20/2023

Very good support from Baptiste. Efficient and persuasive. We will definitely work with Baptiste again.

Domaine

SARL Domaine Raquillet

Reviewed on 4/6/2023

Baptiste is responsive and very pedagogical! Professional, available, and organized, he met our expectations for our marketing strategy and brand image, and helped us define an effective customer acquisition strategy.

Remi Nguyen and 1 other person have recommended Baptiste

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Signup to reveal

Master
Y SCHOOLS
2013

Strategy Consultant

Baptiste Cordier

Part-time CMO | Hubspot Expert

About Baptiste

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Corentin

Domaine

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