Baptiste C.

- Manage multi-channel media campaigns for the group's Home Care brands (Skip, Sun) -> TV, VOL, Display, Social, SEA

- Develop the media, digital, and e-commerce strategy for 2023 in partnership with the media agency

- Budget monitoring

- Optimize the performance of e-commerce media campaigns (search and display on retailer websites)

- Monitor SEA accounts -> performance tracking, optimizations

Media and acquisition manager for the group's retail brands, including Gamm Vert, Jardiland, and Delbard.

MEDIA PLANNING AND STRATEGY

- Define, implement, and monitor the annual media strategy for Invivo brands

- Directly manage traditional media campaigns (TV, Radio)

- Unite internal teams and external service providers around a common goal: to make Invivo brands shine across all channels (TV, radio, digital)

- KPI setting and performance tracking for all channels. Reporting to internal clients

- Management of budgets of several million euros

TRAFFIC ACQUISITION

- Ensure regular traffic to the Jardiland and Gamm Vert e-commerce sites through all digital levers: SEO, SEA, display, social

- SEA: manage Google Ads accounts with dedicated agencies, KPI setting, and performance tracking

- SEO: ensure a coherent content strategy; manage backlinks; evolve the architecture and technical aspects of e-commerce sites to maximize the impact of natural referencing

- Social media: define a regular and engaging editorial calendar; define content; define a specific communication space for each of the group's brands

- Generate qualified in-store traffic through geo-localized mobile drive-to-store campaigns

MANAGEMENT

- Directly recruit a team of 4 people

- Manage the team to ensure all digital marketing levers (SEA, SEO, social media, display)

- Manage agencies and external service providers (media, digital marketing, SEO/SEA, social media...)

PROJECT MANAGEMENT

- Implement new tools (social media management, multi-broadcasting)

- Develop the use of digital flyers as a complement to traditional paper flyers (define needs, find internal resources, choose a partner, launch initial test and optimization campaigns, internal evangelization)

TRAFFIC MANAGEMENT

- Implement and ensure operational monitoring of SEA campaigns (bidding strategy, ad copy creation, KPI tracking)

- Direct marketing: create and distribute commercial emails and newsletters (template creation and optimization, KPI tracking, A/B tests, audience segmentation, retargeting strategy...)

- Develop and implement an acquisition strategy using new channels (display sponsorship, social campaigns with Linkedin Ads and Facebook Ads, remarketing…)

- Ensure improvement of the conversion rate (sales, account creation, contact requests) and monitor other key performance indicators (visitors, page views, visit duration...)

DIGITAL PROJECT MANAGEMENT

- Create an editorial line for the website and improve user experience

- Web copywriting to boost natural referencing (write content, identify keywords, tags, technical aspects...)

- Lead a web agency for the implementation of a link-building strategy

- Ensure continuous website improvement in direct partnership with a front/back-end developer team (UX, SEO, conversion rate, etc.)