About Baptiste
English
Fluent
French
Native or bilingual
Experience
- ManutanBusiness & Data AnalystRETAIL (SMALL BUSINESS)September 2024 - Today (1 year and 11 months)Gonesse, FranceAnalyzes data to help with strategic decision-making. He/she transforms raw data into clear insights using tools like SQL, Excel, Power BI or Looker Studio.🎯 Objective: improve business performance via data-driven recommendations.
- NeadsAccount ManagerPRESS AND MEDIADecember 2023 - July 2024 (7 months)Boulogne-Billancourt, FranceSpecialist in advertising on social networks, he/she manages Meta (Facebook, Instagram), TikTok, Snapchat, LinkedIn, etc. campaigns.🎯 Objective: define the strategy, manage budgets, optimize performance and ensure customer satisfaction.
- pickersAccount ManagerDIGITAL AND ITSeptember 2022 - Today (3 years and 11 months)Paris, FranceDigital agency - Paid referencing service:- Implementation and optimization of Google Ads campaigns (Display, Search, Gmail sponsoring, Google Shopping, Youtube Ads).- Implementation and optimization of Facebook Ads campaigns- Implementation and optimization of Tiktok campaigns
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Education
- Bachelor Web Project Manager, Digital MarketingEpitech Digital- Marketing Digital - Branding - AdTracking - e-CRM - Réferencement SEA & SEO - Facebook Ads - Management de projet Web - Veille et culture Digitale
- Master in Data Business & IntelligenceEEMI2025Formation axée sur l’analyse de données, la création de dashboards, et la mise en place de solutions digitales. 👉 Compétence clé : transformer les besoins métiers en outils concrets (sites web, reporting, automatisation).
Certifications
- Google Ads Certification for Search AdvertisingGoogle2021