Freelancer profile translated to English.
Back to original languageAbout Baptiste
With over 10 years of experience in the wine and spirits sector, I am an expert in developing and promoting brands in competitive markets, in building and monitoring strategic and operational marketing plans, as well as in business development, including the management of key strategic accounts. Driven by consumer trends and the search for innovative solutions, I stand out for my dynamism, curiosity, autonomy, and adaptability. Always motivated to take on new challenges, I put my energy and creativity to work for the performance and growth of brands.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- TRICOCHE SPIRITSMarketing DirectorMarch 2022 - March 2025 (3 years)• Define the overall marketing strategy and develop marketing and sales plans.• Participate in the annual budget to maximize visibility and sales across channels.• Development and implementation of the sales action plan and trade promotional activities: chained wine shops | wholesalers | independent wine shops | export• Ensure analysis and monitoring of sales performance and sales force management – analysis of Volume, Revenue, Margin, and KPI objectives through regular reporting | manage and monitor sales representatives• Management of Key Accounts and prospecting (HORECA, Wholesalers, Independent Wine Shops)◦ Client relationship management – negotiation of prices, contracts, and annual commercial agreements◦ Analysis of target client needs with proposals for adapted offers• Ensure commercial and marketing competitive intelligence◦ Monitor market trends and analyze client needs◦ Participate in project launches with R&D and purchasing teams• Ensure the construction, development, and launch of new products and concepts - Management of innovation strategy and R&D monitoring for La Fabrique de l'Arrangé and private label new products• Deployment and monitoring of the group's brand communication plan (social media & press)Results: +5% Revenue on key accounts and export scope | €200K marketing budget managed
- DUGASMarketing Project ManagerJuly 2012 - February 2022 (9 years and 7 months)• Management and monitoring of the distribution platform for the Federation of Independent Wine Shops.• Development and referencing of wine selection from estates and chateaux.• Definition and execution of the commercial animation plan.• Responsible for the development of the Dugas La Maison du Rhum own brand.• Commercial management and animation of a whisky club (selection, sourcing, value chain…)
Recommendations
Be the first to recommend Baptiste
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- MASTER AEIUPEC2012MASTER AEI
- Professional Bachelor's Degree in Entrepreneurship – Mention ABUniversité Paris XIII – IUT2010Licence Professionnelle Entrepreneuriat – Mention AB