Baptiste Caspar

Underneath Rayy lies a team of "pre-forty-somethings," motivated and sunny. We have accumulated many years of experience in the sector of solar protections and terrace awnings, during which we identified new needs… And nurtured the desire to meet them with an innovative project: Rayy. Our awning aims to revolutionize, with complete peace of mind, the outdoor solar protection industry by focusing on simplicity.

- Simplicity in the offer with a unique product

- Simplicity in the distribution method, with an awning exclusively sold online

- Simplicity in pricing with an immediately known price (and varying only according to dimensions)

- Simplicity in delivery with the promise of receiving your awning within 29 days

- Simplicity of installation thanks to our teams who know the product inside and out.

Founder and CEO of J'aime Mon Artisan, the first Marketplace dedicated to made-to-measure exterior joinery. www.jaimemonartisan.com allows you to compare, customize, and purchase a 100% customizable window, door, awning, or gate online, including its installation by a local partner craftsman. For manufacturers and craftsmen, it's an innovative way to distribute their products and increase their revenue through the internet channel. 7 leading partner manufacturers: Bel'm, La Toulousaine, Franciaflex, Novoferm, Soprofen, AMCC, and Roche Habitat. 200 partner installers across the country. Strategic and Commercial Director: > Establishment of the business plan, financial forecasts, and company vision > Prospecting, negotiations, and signing of contracts with B2B clients in the housing market (mid-sized companies, SMEs, VSEs) > Establishment of partnerships for customer acquisition and to increase the concept's visibility (public and private organizations, clusters, incubators, referrers, influencers) > Implementation of commercial strategies for partners: market segmentation, definition of product and service offerings, pricing, support for implementing internal strategies, training of partner executives, directors, and sales representatives on the use of the solution. E-marketing and PR Director: > Co-development of the JaimeMonArtisan.com website: Establishment of specifications and definition of the platform's ergonomic, functional, aesthetic, copywriting, and legal requirements > Responsible for the management and development of the Jaime Mon Artisan brand equity > Implementation of visitor acquisition strategies, SEO, SEA campaigns, e-mailing, affiliation, social networks, etc. > Promotion of the brand image to various audiences: end customers – housing professionals – public authorities.

Consulting Services: Missions with companies in the building finishing and home improvement sectors.

• Digital Project Manager / Brand Manager / Business Manager / Project Manager

• Implementation of brand, digital, and commercial strategies

• Establishment of media plans and implementation of associated marketing and commercial actions

• Supervision of service providers for the implementation of digital strategies

• Execution of digital campaigns (SEO, SEA, affiliation, e-mailing, and SMS)

• Recruitment, training, and management of sales forces

Results (over the period):

• Revenue +40%

• Prospect acquisition cost -16%

• Prospect acquisition volume +20%

• Conversion rate +10%

• Average order value +15%