Freelancer profile translated to English.
Back to original languageAbout Baptiste
Outsourced CMO Marketing & Digital
Media space strategy & purchasing (off & on): €300K to €5M / year
👨💻 Media & Analytics Agency Director
⚡️ +800 students trained: Skema, IAE, Catholic University of Lille, ISCOM
👉 Strategic consultant and operational management of online & offline acquisition levers for my E-Commerce & E-Business clients. 👈
🛠 Implementation of GTM (GA4 Tags, Google Ads, Facebook Ads, Pinterest Ads, Snapchat Ads, Tiktok Ads) in Web and/or Server Side versions from all platforms: Woocommerce, Prestashop, Magento, Shopify etc...
Data collection: 💥
- Analytics strategy & KPI selection
- Analytics tools audit
- Measurement & tagging plan
- Tag implementation & testing
- Dashboarding & Reporting
Digital media management:
📈 Particular focus on performance (ROI).
🏆 Certified Google Ads, Shopping, and Analytics.
SEA (Adwords, Bing), Retargeting, Social ads, Networks, Display, Programmatic, Emailing, Affiliation, Price comparison sites, Influencers, Partnerships...
Offline media: TV, Radio, DOOH…
Tools: AT Internet, Google Analytics, Tag Commander, Eulerian, Mediarithmics, Google Marketing Platform (DV360, CM360, SA360), DMP (Eulerian, Ysance, Advalo)
🙋🏻♂️ Client Management: Decathlon, Mercedes-Benz, E.Leclerc, Société Générale, MINI Cooper, Devred, Schneider, Chausport, France Cars, Lepape... ❤
Budget managed autonomously > €5M
Definition of Search strategy, and operational implementation & optimization 💥
Construction of social media strategy and implementation on Facebook/Pinterest/Snap/Tiktok Ads 💥
Implementation of dashboards / reporting, KPI selection, creation of pages / links on Google Data Studio. 💥
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Marseille (up to 50km)
Experience
- Les CausantesCEO @Lille & COO MediaDIGITAL AND ITAugust 2020 - Today (5 years and 10 months)Lille, France
- EPSILONClient Data & Acquisition DirectorDIGITAL AND ITJune 2019 - August 2020 (1 year and 2 months)Lille, France
- Silicon SaladMedia & Analytics ManagerDIGITAL AND ITSeptember 2018 - June 2019 (9 months)Lille, France
Reviews
Pascal
Solable
Reviewed on 3/28/2023
A rapid GTM server-side tracking mission. Baptiste understands our needs without using complex terminology and has a perfect command of his field.
AD
Account deleted
Reviewed on 7/18/2023
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Education
- Master 2 Digital MarketingIAE de Lille2015Mémoire : Comment optimiser le budget marketing d’un e-commerçant grâce à l'attribution des ventes ?
- DUT Computer ScienceUniversité du Littoral2011
Certifications
- Google AdwordsGoogle
- Google AnalyticsGoogle