Freelancer profile translated to English.
Back to original languageAbout Baptiste
đŻFreelance in Growth Marketing & Digital Strategy| Ex-entrepreneur with a successful venture sold in 2024 đ
Curious and passionate about growth levers, I discoveredGrowth Marketingat emlyon Business School. I then had the opportunity to experiment with it concretely for 7 years as Head of Digital & COO at Froggymouth, a startup sold at the end of 2024.
Today,I offer my experience to Startups, VSEs, and SMEs that want to structure or accelerate their digital strategy**, with a **pragmatic, creative, and results-orientedapproach.
đĄ How I can support you:
đ§ Acquisition & Growth
Implementation of SEO / SEA / Paid Ads acquisition strategies & growth hacking adapted to your challenges.
â Ex.: Meta campaigns ROAS 5.5 / emailing 10M sends, 37% open rate
đ Funnels & Conversion Optimization
Creation of complete funnels (landing pages, offers, emails, tracking) with a clear vision of the customer journey.
â WordPress, WooCommerce, Elementor Pro, ShopifyâŠ
âïž Marketing Automation & CRM
Deployment of automated scenarios (lead magnet, nurturing, loyalty) and CRM structuring (Salesforce, Mailjet, ZapierâŠ)
đ€ Engaging Digital Events
Organization of B2B webinars and online conferences (up to 8500 participants, 5 languages) with mastery of technical & promotional tools.
đŹ Emailing & Copywriting
Design of impactful, targeted, and tested (A/B) email campaigns, with good engagement results.
â
If you are looking for someone versatile, committed, and operational, I would be delighted to chat.
See you soon!
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Nantes (up to 50km), Strasbourg (up to 50km)
Experience
- Froggy & Co SASHead of Digital & COOMEDICALJanuary 2018 - December 2024 (6 years and 11 months)Paris, FranceđGrowth Marketing & Digital Strategy Specialist, with 7 years of experienceasHead of Digital, COOand partner in a self-developed startup, until its sale in 2024.I built a hands-on approach, focused on experimentation, continuous optimization, and concrete impact on customer growth.â Digital Acquisition & Growth HackingSEO optimization (MOZ, Semrush, Similarweb), SEA campaigns, active competitive intelligence (Koala Inspector, Wappalyzer, FB Ads Library). Regular testing of new channels and tactics to drive growth.â Website Creation & ManagementDevelopment of 12 WordPress/Elementor Pro websites (e-commerce, multilingual, dynamic), advanced management (servers, DNS, SSL, FTP debugging). Rapid adaptation according to conversion objectives.â Paid Ads & ROAS TrackingManagement of Facebook/Instagram/LinkedIn Ads campaigns (âŹ5k/month), average ROAS of 5.5 in 2024. Tracking pixels and audience adjustment based on performance.â Email Marketing & Automation450 campaigns sent (10M emails), average open rate 37%. Creation of automated journeys: lead magnet, nurturing, loyalty. Tools: Salesforce, Mailjet, YMLP.â Webinars & Digital EventsOrganization of digital conferences (up to 8500 participants, 95 countries, 5 languages). Technical management (Zoom Events, OBS Studio, StreamDeck) + viral promotion strategy.â CRM & Growth StructuringDeployment and advanced use of Salesforce Lightning: customer database structuring, upload, segmentation, daily use for marketing campaigns and sales follow-up.
- SociĂ©tĂ© Française d'orthodontie PĂ©diatriqueDigital event managerMEDICALJune 2020 - June 2021 (1 year)Paris, FranceThe French Society of Pediatric Orthodontics is anon-profit associationthat, after a 10-year hiatus, wanted to relaunch by organizing adigital conferenceto promote the practice of orthodontics for 3-9 year olds.The mission:complete organization and promotion of 2 digital conferencesfor the French Society of Pediatric Orthodontics (SFOP).đBetween 2020 and 2021, I orchestrated two major online conferences for SFOP:1st conference(2020): 4000 registered practitioners, 2500 online participants, 16 replay sessions.2nd conference(2021): 6500 registered practitioners, 2900 online, 18 sessions including 1 keynote.Results achieved:â Strengthening of SFOP's brand image (recently relaunched association).â Strong virality on social media.â Creation of a national practitioner directory (website: orthodontie-pediatrique.fr).Tasks performed:Creation of dedicated websites:Design of orthodontiepediatrique.fr and congres.orthodontiepediatrique.fr (WordPress + Elementor Pro + Gravity Forms + Directory List).Participant acquisition:Building a database through targeted social media promotion. Launching emailing campaigns (10 emails per conference).Online advertising (Paid Ads):Creation of promotional visuals and videos, installation of the Facebook Pixel and configuration of conversion events. Optimization of the Ads budget to achieve an acquisition cost of âŹ1/registration.Social Media Management (SMM):Creation of organic viral content and promotion of conferences on Facebook, Instagram, and YouTube.đŻ Objective achieved:Maximize visibility, unite the practitioner community, and establish SFOP's reputation in the field of pediatric orthodontics.
- Argentina for allCommunity managerCULTURESeptember 2017 - December 2017 (3 months)Buenos Aires, ArgentinaResponsible for the social media of the association Argentina 4 all, whose mission is to integrate foreign students in Buenos Aires through cultural and sports outings and social gatherings.
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Education
- EMLYON Business School - Master's Degree ProgramEMLYON Business School20192 ans généralistes avant de me spécialiser en entrepreneuriat et stratégie digitale. 1 an de voyage et d'échange à l'étranger
- ECS Preparatory ClassIntégrale Paris2015Classe préparatoire intensive 2 ans
Certifications
- Launch an advertising campaign with Google AdWordsOpen classrooms2019
- Launch a Facebook Ads campaignOpen classrooms2019