Freelancer profile translated to English.

Description

Senior account manager specializing in communication and international project management, I help brands clarify their strategies, coordinate their teams, and deploy high-performing creative campaigns, even in complex and multi-market environments.

With 7 years of experience in leading international communication agencies (TBWA, Publicis Conseil, Havas, Wunderman Thompson), I have supported major international clients such as Nissan, Orange, Danone, Canal+, Nespresso, and Crédit Agricole on issues related to growth, brand consistency, and operational efficiency.

🤝 Why entrust your mission to me?

- A single senior contact: I manage your projects from A to Z, without any loss of information.

- A business-first vision: every recommendation is designed to meet your objectives (ROI, performance, efficiency).

- Strong international expertise: coordination of over 20 markets, alignment of headquarters/subsidiaries/local agencies.

- Reliable execution: respect for deadlines, budgets, and quality standards.

💪 My key expertise

- Communication strategy & client recommendations

- National and international project management

- Multicultural coordination and agency network animation

- Cross-channel advertising campaign deployment

- Press relations and corporate communication

👔 Typical missions

- Structuring and managing international communication projects

- Strategic support for marketing & communication departments

- Coordination between headquarters, subsidiaries, and external partners

- Management of advertising campaigns and multi-country launches

- Senior support for internal teams or agencies

Accustomed to working with marketing & communication departments, as well as within agencies, I quickly integrate into teams through a human and collaborative approach.

📍French (native) | English (fluent) | Spanish (intermediate)

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Havas
Senior Account Manager
January 2026 - Today (5 months)
Vallauris, France
**Clients**: Crédit Agricole next bank, CANAL+, Nespresso, Tamedia, Lactalis, HUG (University Hospitals of Geneva), DGCS (General Directorate for Social Cohesion, Canton of Vaud), Gaznat, BEL.

**Management and development of communication campaigns**:

- Direction of all teams involved in the development of local campaigns (from brief to final production and live broadcast).
- Strategic thinking by seeking specific insights for the Swiss territory (including the specificities of each canton) to find the best communication concepts that meet the brands' objectives.
- Collaboration with the creative team and coordination with the production team to perfectly execute the campaign's creative concept and ensure brand consistency.
- Deployment of the media strategy to identify the best channels for broadcasting the campaign and reaching the target audience.
- Management of media on Instagram and TikTok platforms.
- Supervision of budget management, taking into account the return on investment (ROI) of each project for the agency and optimizing resources to meet client needs.
- Management of a group leader, a project manager, and a junior project manager.
- Public relations management for projects and in charge of press releases for the agency.

**New Business**:

Bid won for DGCS (General Directorate for Social Cohesion of the Canton of Vaud): complete management of the project, development of a strategic and creative recommendation to meet client objectives, planning, and budgeting.
Project Management Communication Strategy Team Management Production Management Planning, Budgeting, and Forecasting
Havas
Senior Account Manager
August 2024 - December 2025 (1 year and 4 months)
Genève, Switzerland
**Clients**: Crédit Agricole next bank, CANAL+, Nespresso, Tamedia, Lactalis, HUG (University Hospitals of Geneva), DGCS (General Directorate for Social Cohesion, Canton of Vaud), Gaznat, BEL.

**Management and development of communication campaigns**:

- Direction of all teams involved in the development of local campaigns (from brief to final production and live broadcast).
- Strategic thinking by seeking specific insights for the Swiss territory (including the specificities of each canton) to find the best communication concepts that meet the brands' objectives.
- Collaboration with the creative team and coordination with the production team to perfectly execute the campaign's creative concept and ensure brand consistency.
- Deployment of the media strategy to identify the best channels for broadcasting the campaign and reaching the target audience.
- Management of media on Instagram and TikTok platforms.
- Supervision of budget management, taking into account the return on investment (ROI) of each project for the agency and optimizing resources to meet client needs.
- Management of a group leader, a project manager, and a junior project manager.
- Public relations management for projects and in charge of press releases for the agency.

**New Business**:

Bid won for DGCS (General Directorate for Social Cohesion of the Canton of Vaud): complete management of the project, development of a strategic and creative recommendation to meet client objectives, planning, and budgeting.
Project Management Communication Strategy Planning, Budgeting, and Forecasting Team Management Social Media
TBWA
International Account Manager
November 2022 - August 2024 (1 year and 9 months)
Paris, France
**Client**: Nissan international

**Coordination of business, strategic, and creative aspects for the European region (7 markets)**:

- Consulting on strategic and creative aspects of campaigns developed by Nissan's local agencies.
- Strategic recommendations for the global Nissan brand to achieve worldwide business objectives and address the challenges of each country where the brand is present.
- Coordination of discussions between headquarters clients and brand subsidiaries on local objectives and specificities.
- Implementation of work processes and tools to help local agencies improve their efficiency.
- Development of strategic and creative presentations during market visits.
- Management of two project managers.

**Management and development of communication campaigns**:

- Management of all teams involved in the development of international campaigns (from brief to final production and live broadcast).
- Strategic thinking by seeking local insights (from various European markets) to find the best communication concepts that meet global objectives while considering local market specificities.
- Collaboration with the creative team and coordination with the production team to perfectly execute the campaign's creative concept and ensure brand consistency.
- Deployment of the media strategy to identify the best channels for broadcasting the campaign and reaching the target audience.
- Creation of budget tools to ensure effective monitoring and control of expenses.
- Public relations management by writing press releases for the agency.
International Coordination Communication Strategy Project Management Benchmarking and Competitive Analysis Planning, Budgeting, and Forecasting

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Master 2: Brand and Innovation Management
ISCOM
2020

Baptiste Blanchard

Senior Account Manager | Communication 🚀

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