Freelancer profile translated to English.

Description

Hello,

Specialist in digital strategy and data-driven marketing, I am known for my ability to transform data into concrete actions.

Passionate about optimizing performance, I have helped many companies increase their visibility, generate more leads and improve their ROI.

By combining my knowledge of digital marketing tools and techniques with my expertise in data analysis, I create personalized strategies to meet your specific needs.

I can, for example, assist you with:

- Overall digital strategy: defining a strategy consistent with your business objectives.

- Data-driven marketing: leveraging marketing data to optimize your actions and measure your ROI.

- Marketing technology: defining needs, managing calls for tenders, implementing tools and technologies to improve your performance (E-retail, CDP, CRM...).

- Project management: support in the implementation of your complex projects.

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Colombes (up to 30km), Paris (up to 30km), Montpellier (up to 30km), Lyon (up to 30km)

Essence-Mediacom
EMEA Associate Director - Lacoste
May 2023 - July 2023 (3 months)
Context:
Within the group's largest media agency, in the unit dedicated to Lacoste, which centralizes and coordinates the brand's media activities worldwide.

Missions:
➜ Team management and client relationship. Leading a local team and coordinating international experts in the implementation of large-scale campaigns in 5-7 countries (Roland-Garros, product launches, etc.).
➜ Definition of the annual multi-media strategy (SOME, OLV, OOH and OPS): strategic biases, budget allocations, planning….
➜ Implementation of processes and rendering templates.
The&Partnership
Head of Digital of the agency
September 2022 - April 2023 (8 months)
Context:
As interim digital director within an integrated media agency (creative + media) of the WPP group, I notably led the digital acceleration actions of the world's leading automobile manufacturer by implementing data-driven strategies and optimizing customer journeys. I thus contributed to increasing the ROAS of digital campaigns and strengthening the relationship of trust with the client.
Missions and achievements:
➜ Client Relationship Management and Digital Leadership:
- Central point of contact, mainly Toyota/Lexus and collaboration with local and EMEA teams
- Management of the agency's digital team composed of 5 digital experts
➜ Media planning and Acquisition
- Definition of strategic biases and development of annual recommendations by segment (VN, VO, Fleet…)
- Redesign and optimization of the multi-channel acquisition system (affiliation, retargeting, social media…)
➜ Data-Driven Marketing and Innovation: leadership of data-based initiatives
- Audit and roadmap of 1P data activation in media
- Evaluation of traffic measurement and attribution solutions in dealerships
- Optimization of tool integration (GA, Salesforce) to automate reconciliation.
- Analysis and improvement of customer journeys and forms for lead acquisition.
➜ Operational efficiency:
- Structuring, implementation of optimized processes and new reporting models
- Deployment of a Looker dashboard for performance monitoring
KR WAVEMAKER
Team lead display - LVMH
PRESS AND MEDIA
January 2004 - August 2022 (18 years and 7 months)
Paris, France
Context:
Within the team dedicated to LVMH, one of the agency's largest historical clients.
Missions:
➜ Supervision of the digital team dedicated to the luxury group (4 people), responsible for the strategy, purchase, management and coordination of campaigns in France and 8 to 10 countries internationally. Support for the news of the houses (product launch, corporate events), and synergies with the e-com teams (e.g. Dior boutique).