About Bao
English
Native or bilingual
French
Native or bilingual
Spanish
Fluent
Experience
- 9AMMarketing Lead for 9amSeptember 2021 - November 2023 (2 years and 2 months)Developed marketing strategy for the launch of a new freelancer platform: 9am.works- Analyzed competitors to identify key differentiators- Created and managed waiting list to generate anticipation and build customer base- Coordinated with Product team for smooth product launch Executed all marketing campaigns:- User Acquisition: Cold email, SEA, LinkedIn ads, Automated email campaigns- CRM: Email & In-app Product Onboarding, User Feedback- Product Releases: Communication plan, Promotional videos
- GlovoCRM Manager - Reactivation & CXAugust 2019 - December 2020 (1 year and 4 months)Barcelona, SpainLead for Churn and Reactivation global strategy Run CRM tests to improve the app user experience Launch of Mobility (e-scooters)
- ABA EnglishCRM Manager - Acquisition and PromotionNovember 2018 - July 2019 (8 months)Barcelona, SpainRun promotional campaigns (content and planning) Lead new Welcome/Onboarding and Free Trial flows CRM for launch of new product "Live English" (fresh content in-app)
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Education
- Master's in MarketingICN Business School, Nancy2012Master's degree, Marketing, Marketing
- University exchange of 6 months, E-business and Digital MarketingAcadia University2012
Certifications
- HubspotHubspot2024