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Bao TranBT

Bao Tran

CRM Marketing Expert (Ex-Glovo, Ex-Zalando)

€300/day
Seville, ES
8-15 years

Average response time: 1 hour

About Bao

I am a Marketing Expert with a solid track record of over 7 years in the field. Throughout my career, I have contributed to the success of international companies in industries including E-commerce, HR software, Food delivery, App Analytics and EdTech.

CRM Expertise
- Extensive experience developing and implementing CRM strategies to drive customer acquisition and retention
- Proficient in utilizing CRM software (such as Braze or HubSpot) to analyze customer data and optimize marketing campaigns
- Skilled in creating personalized and targeted marketing campaigns based on customer segmentation and behavior analysis
- Strong track record of successfully increasing customer engagement, conversion rates, and overall ROI through CRM marketing initiatives

And while I initially specialized in CRM, my most recent role gave me with the opportunity to expand my skillset and become a versatile marketer capable of handling diverse challenges in a dynamic business environment.

  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Fluent

Can work on-site
Seville (up to 10km)

Experience

  • 9AM
    Marketing Lead for 9am
    September 2021 - November 2023 (2 years and 2 months)
    Developed marketing strategy for the launch of a new freelancer platform: 9am.works
    - Analyzed competitors to identify key differentiators
    - Created and managed waiting list to generate anticipation and build customer base
    - Coordinated with Product team for smooth product launch Executed all marketing campaigns:
    - User Acquisition: Cold email, SEA, LinkedIn ads, Automated email campaigns
    - CRM: Email & In-app Product Onboarding, User Feedback
    - Product Releases: Communication plan, Promotional videos
  • Glovo
    CRM Manager - Reactivation & CX
    August 2019 - December 2020 (1 year and 4 months)
    Barcelona, Spain
    Lead for Churn and Reactivation global strategy Run CRM tests to improve the app user experience Launch of Mobility (e-scooters)
  • ABA English
    CRM Manager - Acquisition and Promotion
    November 2018 - July 2019 (8 months)
    Barcelona, Spain
    Run promotional campaigns (content and planning) Lead new Welcome/Onboarding and Free Trial flows CRM for launch of new product "Live English" (fresh content in-app)

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Education

  • Master's in Marketing
    ICN Business School, Nancy
    2012
    Master's degree, Marketing, Marketing
  • University exchange of 6 months, E-business and Digital Marketing
    Acadia University
    2012

Certifications

  • Hubspot
    Hubspot
    2024

Skill set (10)

Categories