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Balkis BelaaradhBB

Balkis Belaaradh

SEO Specialist

€150/day
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Balkis

SEO consultant specializing in on-site optimization and natural referencing through content, I help small businesses and startups improve their visibility on Google and acquire qualified traffic.

With 2 years of operational experience in B2B and B2C environments, I work on all essential SEO levers:on-site audit**, **keyword strategy**, semantic coconuts, **internal linking**, **UX&SEO contentoptimization.

My approach is pragmatic and performance-oriented: understanding search intent, structuring pages for Google and users, and tracking results through clear analytics tools (**Google Analytics, Looker Studio**).

I also integrate current SEO challenges: **content quality**, **user experience**, **data**, and **AI**, to build a sustainable strategy adapted to the resources of small structures.

I offer one-off missions (audit, optimization) as well as monthly SEO support, with pedagogy, transparency, and autonomy.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Jungheinrich France
    DIGITAL MARKETING PROJECT MANAGER
    September 2025 - Today (9 months)
    France
    • Monitoring and optimization ofSEOand digital acquisition **performance**: data analysis, user journey improvement recommendations.
    • Coordination of digital marketing actions (website, campaigns, content) to ensure cross-channel consistency.
    • Contribution towebsite optimization(page structure, content, UX) in line with SEO and business objectives.
    • Management of digital projects related to the launch of new offerings and their online visibility.
    • Collaboration with external partners (agencies, service providers) for digital performance monitoring.
    Data Analysis Customer Journey Optimization SEO Digital Project Management Screaming Frog
  • Jungheinrich France
    JUNIOR TRAFFIC MANAGER
    September 2024 - September 2025 (1 year)
    France
    • Development and deployment of the **website's SEO strategy**: keyword definition, semantic cocoon creation, content and internal linking optimization.
    *On-site SEO&UX optimization of strategic pages(home page, landing pages) to improve organic visibility and user experience.
    • Management and optimization of the site via the CoreMedia CMS: creation and updating of SEO-friendly pages (tags, structure, content).
    *Monitoring of SEOand acquisitionperformanceviaGoogle Analyticsand Looker Studio (traffic, conversions, MQL/SQL).
    • Collaboration with SEA teams to ensure SEO/SEA consistency and optimize acquisition funnels.
    • **Deployment and optimization of an AI chatbot**, integrated into the digital marketing strategy (scenario planning, KPI monitoring).
    • Contribution to the organization of webinars and trade shows (technical coordination and marketing support).
    Internal Linking UX/UI Optimization On-site SEO SEO AI & Digital Marketing
  • AERTH
    DIGITAL MARKETING ASSISTANT
    FASHION AND COSMETICS
    September 2023 - August 2024 (11 months)
    Paris, France
    *SEO optimization of the e-commerce site(PrestaShop): page structuring, content and product page optimization.
    • Contribution to the creation and optimization of SEO and conversion-oriented landing pages.
    *E-commerce site management:product integration, content updates, and user experience improvement.
    • Participation in the **digital communication strategy**: social media, emailings, and promotional materials.
    *Analysis of the performance of digital actionsto optimize online visibility and sales.
    • Participation in professional events (Running Show – Paris Marathon): operational management and communication.
    E-commerce SEO Page Optimization UX/UI Optimization Performance Analysis and Reporting Customer Journey Optimization

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Education

  • MASTER IN DIGITAL MARKETING
    EDC Paris Business School
    2025
    MASTER MARKETING DIGITAL
  • BUSINESS ADMINISTRATION DEGREE (LICENCE 3)
    IAE Nancy School of Management (UL)
    2023
    LICENCE 3 GESTION D'ENTREPRISES

Certifications

  • Google Analytics - GA4
    Google
    2024
  • Hubspot CRM
    Hubspot
    2023

Skill set

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