About Balkis
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Experience
- Jungheinrich FranceDIGITAL MARKETING PROJECT MANAGERSeptember 2025 - Today (9 months)France
- Monitoring and optimization ofSEOand digital acquisition **performance**: data analysis, user journey improvement recommendations.
- Coordination of digital marketing actions (website, campaigns, content) to ensure cross-channel consistency.
- Contribution towebsite optimization(page structure, content, UX) in line with SEO and business objectives.
- Management of digital projects related to the launch of new offerings and their online visibility.
- Collaboration with external partners (agencies, service providers) for digital performance monitoring.
- Jungheinrich FranceJUNIOR TRAFFIC MANAGERSeptember 2024 - September 2025 (1 year)France
- Development and deployment of the **website's SEO strategy**: keyword definition, semantic cocoon creation, content and internal linking optimization.
- Management and optimization of the site via the CoreMedia CMS: creation and updating of SEO-friendly pages (tags, structure, content).
- Collaboration with SEA teams to ensure SEO/SEA consistency and optimize acquisition funnels.
- **Deployment and optimization of an AI chatbot**, integrated into the digital marketing strategy (scenario planning, KPI monitoring).
- Contribution to the organization of webinars and trade shows (technical coordination and marketing support).
- AERTHDIGITAL MARKETING ASSISTANTFASHION AND COSMETICSSeptember 2023 - August 2024 (11 months)Paris, France*SEO optimization of the e-commerce site(PrestaShop): page structuring, content and product page optimization.
- Contribution to the creation and optimization of SEO and conversion-oriented landing pages.
- Participation in the **digital communication strategy**: social media, emailings, and promotional materials.
- Participation in professional events (Running Show – Paris Marathon): operational management and communication.
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Education
- MASTER IN DIGITAL MARKETINGEDC Paris Business School2025MASTER MARKETING DIGITAL
- BUSINESS ADMINISTRATION DEGREE (LICENCE 3)IAE Nancy School of Management (UL)2023LICENCE 3 GESTION D'ENTREPRISES
Certifications
- Google Analytics - GA4Google2024
- Hubspot CRMHubspot2023