Description

I’m a lead UX Researcher and Product/Service Designer with over a decade of multidisciplinary experience across various industries. Holding a PhD in Product Design, I bring a T-shaped blend of expertise for driving business alignment and user-centred innovation. My skills span the entire product development lifecycle, from early generative research to delivering fit-for-purpose digital solutions with measurable impact. Passionate about bridging the gap between business objectives and customer needs, I strive to create value-driven outcomes.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

BP
UX Research Lead
March 2024 - Today (2 years and 3 months)
• Collaborate with stakeholders to enhance UX maturity and create user centric KPIs
• Provide a strategic direction that represents the user needs while adding business value
• Monitor user adoption and engagement analytics to create an optimised user experience
• Lead discovery Design Thinking workshops, usability testing, A/B Testing
• Lead qualitative and quantitative research studies for the DevOps and SRE portfolio
• Design and present user journey maps, and align with business needs
• Utilise service blueprinting to visualize front-end and back-end processes underlying each customer journey
Divine Services (R&R)
Senior UX Consultant
February 2022 - February 2024 (2 years)
- Lead and conduct design thinking workshops
-Service blueprint (As-Is and To-Be), and user journey mapping
- Conduct surveys, remote interviews and user testing sessions to improve customer experience and accessibility
- Collaborate with stakeholders to enhance usability, comprehension, and the overall user experience across multiple platforms
- Design and facilitate usability testing, A/B testing methodologies, wireframing and high-fidelity prototyping tools such as Axure and Invision and heuristic evaluation for digital platforms
- Document Lean UX research insights for clients regarding the design decisions
University of East London
Programme Director, Assistant professor, Product Design Engineering
October 2019 - March 2023 (3 years and 5 months)
• Lead qualitative and quantitative research studies for digital product teams
• Mentor junior and senior researchers to conduct end-to-end product research
• Responsible for managing a variety of projects and maintaining stakeholder alignment
• Conduct discovery and evaluative research activities such as surveys, interviews, usability testing, ethnography and field studies
• Communicate research findings and influence data driven decisions with senior leadership

Programme Director, Assistant professor, Product Design Engineering October 2019 – March 2023 University of East London
• Lead Design Thinking workshops at all stages of agile product development
• Collaborate with senior management to envision innovative and user-centred solutions
• Coach and mentor cross-functional teams to establish an effective user-centred design culture
• Lecture on the Design Thinking process, Human-Computer Interaction, and Human Factors