About Badr
English
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French
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Experience
- "SCOR"Business Analyst Salesforce | Pardot AdministratorBANKING AND INSURANCENovember 2022 - Today (3 years and 9 months)Paris, France**Technical Environment**: Sales Cloud, Pardot in an English-speaking context in SCRUM**Project Context**: Evolutionary maintenance of the CRM and Administration of Pardot
- Taking new requirements: refinement, breakdown and writing of user stories (functional description, acceptance criteria, functional impact, Data Recovery, technical solutions, test scenarios & Estimation)
- Advanced standard configuration of Salesforce, deployment, tests (INT, UAT, Sanity checks in PROD) and Demos to the business (preparation of Use Cases, Dry-runs, and feedback collection).
- Support: Analysis, qualification and correction of anomalies in Prod.
- Documentation: Functional description of the paths and techniques of the implemented solutions (Flows, Data model, interfaces...etc).
- Pardot: Administration of the solution, Data Synchronization with Salesforce, automation of prospect journeys on Engagement Studio.
- Change Management: Training teams on new AE features, new Salesforce features deployed and writing user-guides.
- Agile Leadership: Adoption of SCRUM, monitoring of KPIs & Animation of rituals (planning, daily, retro, demos) for a team of 7 Devs.
- Migration from Salesforce Outlook to Einstein Activity Capture.
- Complete integration of a subscription process in Salesforce
- "TIKHEAU CAPITAL"Salesforce Pardot Trainer & Change ConsultantPRIVATE EQUITYApril 2024 - July 2024 (3 months)Paris, FranceTech Env.:Account Engagement (Pardot)Project Context:Adoption of Pardot and Team Training - Asset Management
- Diagnosis of adoption problems: Identification of team resistance (Marketing, HR & Sales) and mapping of their needs with AE features
- Personalized Training & Practical Workshops: Animation of 30+ sessions over 3 months to train 30+ users on key features (Forms, Landing Pages, Email Builder, Engagement Studio..)
- Support for the IT team in the transition from Legacy Pardot to AE (configuration of the Salesforce-Pardot Connector, resolution of 100% of Synchronization errors and implementation of Salesforce User Sync)
- Operational guides: Writing user-guides (Videos, PPT and step-by-step pdf) for team empowerment
- Skills transfer: Training an IT referent to manage support tickets
- Strategic Audit & Optimization of the migration to Account Engagement: Updating the Connector, implementing Einstein Engagement Scoring, automating prospect journeys.
- "SOLVAY"Business Analyst Salesforce CPQCHEMICALMay 2022 - November 2022 (6 months)Tech Env: Salescloud, CPQ in an English-speaking context inSAFe Context: Optimization of the Pricing Process and deployment of the App to a 2nd BU
- Refinement of needs and integration into Jira
- CPQ Configuration: QLE Customization, Product Configuration, Block Pricing
- Cross-BU scalability: Analysis of the Functional Gap to support the specific needs of the 2nd BU and refinement with the Architect to adapt the Data Model.
- Functional documentation of processes from quote creation, product configuration, pricing, approval process, quote templates and sending to SAP
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Education
- Project ManagementIUT Paris Descartes2017Master 2 Management de Projets
Certifications
- Professional Scrum Product OwnerScrum.org
- Professional Scrum MasterScrum.org