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Badr O.BO

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Freelancer profile translated to English.
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About Badr

___Packaged Offers — Marketing & Growth
🔹 Digital Marketing Audit + Action Plan
Website, social media, acquisition funnels
👉 starting from €899

🔹 Turnkey Go-To-Market Strategy
Positioning, target audience, action plan, product/service launch
👉 starting from €1499

🔹 SEO & Content Marketing Package
SEO Audit (technical & semantic) + content strategy:
keywords, semantic cocoon, editorial calendar, link building
👉 starting from €1199

🔹 Brand Identity & Branding
Logo, naming, Brand Book, storytelling, visual identity
👉 starting from €990



___Skills & Areas of Expertise

Marketing & Sales Strategy
• B2B & B2C Multichannel Strategy
• New Market Conquest
• Repositioning and Rebranding
• Marketing & Sales Alignment

Acquisition & Growth
• Acquisition Funnel (landing page, nurturing, conversion)
• Marketing Automation (emailing, workflows, CRM: HubSpot, Dynamics)
• A/B Testing: pages, visuals, messages
• Google Analytics — data tracking and performance

SEO & Content Marketing
• Comprehensive SEO Audit
• Content Strategy (semantic cocoon, calendar)
• Link Building / Local SEO
• SEO-Optimized Website Redesign (in collaboration with dev/design)

Branding & Visual Identity
• Naming & Logo (dropshipping, brands)
• Brand Book & Storytelling
• Blog Creation / Editorial Strategy

Project Management & Support
• Outsourced Marketing Project Manager (part-time)
• Marketing Manager / Interim Manager
• Sales Digitalization Support
• CRM & Campaign Management: HubSpot, Dynamics

E-commerce & Customer Relations
• Creation and Optimization of Online Stores & Marketplaces
• B2B/B2C Customer Portfolio Management
• Sales Development Consultant & Trainer

Events & Communication
• Organization of Physical & Digital Events
• Influencer & Brand Ambassador Strategy

Design & Tech
• 3D Design (product design, mockups)
• Adobe AEM (professional content management)
  • French

    Native or bilingual

  • English

    Conversational

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • _Dura Group (Secteur Agricole)_
    Sales and Marketing Coordinator
    AGRICULTURE
    July 2024 - February 2025 (7 months)
    Haute-Loire, France
    Head of Communication and Distributor Relations
    Manager of the customer database web marketing
    Monitoring of commercial performance and ROI analysis.
    Management of marketing budget and partners
    Preparation of training and sales materials and after-sales service coordination. Coordination with internal departments (R&D, production, logistics)
    Management of press and public relations
  • _ASSA ABLOY France (Contrôle d'accès)_
    Marketing Manager FR
    January 2022 - January 2023 (1 year)
    Siège de l'APHP, Paris, France
    EMEA Coordination and alignment of Offer marketing actions adapted for each distribution channel Competitive intelligence and marketing campaigns adapted by BU Campaign management and online presence (SEO, social media) Optimization of visibility through merchandising and performance monitoring Redesign of the YALE website: +20% traffic.
  • _INALL (Impression numérique)_
    Commercialization Manager
    January 2020 - January 2022 (2 years)
    Strasbourg, France
    Segmentation and identification of commercial opportunities Improvement of retention rate and after-sales process Creation and management of E-commerce Marketplace (Revenue: €86,000) Risk, budget, and regulatory requirements management Execution of campaigns and budget management (ROI optimization)
    Internships

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Education

  • Master of Science in Management
    ESSCA
    2023
    Master MS en Management Digital
  • Master of Business
    ISEG
    2022
    Master en Business développement

Skill set

Categories