Freelancer profile translated to English.
Back to original languageAbout Bachir
In brief:
More than 17 years of experience and a 360° Marketing/Business vision, with extensive experience in implementing digital solutions, e-commerce, and international product launches. Results-oriented.
Experiences in various industries such as high tech, hardware and software, pharmaceuticals, and automotive.
- Connected to a large network of experts in various fields.
- French and English-speaking assignments.
- Support for startups in France or internationally.
- From strategy to operations.
Areas of expertise:
Digital and marketing strategy:
- Branding strategy, positioning, lead generation, acquisition, analytics, and data...
- Structuring internal and external teams
- Recruitment and training
Ecommerce:
- Conversion funnels
- Setting up and managing e-commerce sites
- Data analytics
Acquisition and Lead Generation:
- Meta Ads (Facebook/Instagram)
- Google Ads
- Affiliation and development of targeted and affinity partnerships
- Referral programs
Amazon:
- Launching programs in France and internationally
- Operational management
- Team training
- Sales development
- Amazon Ads
Website creation and redesign:
- Wordpress expert
- Showcase/Corporate/Ecommerce
- Migration project management
- Landing pages
- Divi/Elementor/ACF
Training:
- Methods and processes for team training
- Getting started with Wordpress
- Amazon
- Meta and Google advertising platforms
- Getting started with Divi
SEO Strategy:
- Referencing and optimization
- Setting up tools
- Competitive analysis
- Audit and recommendations
Web infrastructure:
- Structural advice
- Site maintenance
- Hosting
Project management:
- Specifications and expression of needs
- Planning
- Functional testing
Graphics:
- Logo creation
- Visual identity
- Online advertising campaign
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- UNISTELLARHead of Digital & EcommerceTECHJuly 2022 - Today (3 years and 11 months)Paris, France
- PRINZ AutomotiveManaging DirectorAUTOMOBILEJanuary 2021 - October 2022 (1 year and 10 months)Paris, France
- DxO LabsHead of Digital MarketingTECHApril 2013 - December 2020 (7 years and 9 months)Boulogne-Billancourt, France
- Organization of the digital strategy around a comprehensive and data-driven digital marketing roadmap, including a global website and e-commerce platform, multilingual (English, French, German, and Japanese).
- B2C product launches of the company, such as an innovative new connected camera, the DxO ONE, and other well-established software.
- Acquisition and growth strategy via multiple channels such as emailing, advertising on digital platforms, affiliate program, push notifications, in-app messaging, SEO...
- Continuous improvement of Pages/Funnels (Analytics/Data-driven approach).
- Providing consistent technical/specific data to assess the impact on the company's product launches and collaborate with teams (sales, marketing, product, customer support, finance…).
- Reporting to stakeholders (Roadmap, Planning, risks, perf KPIs).
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Education
- Master’s Degree in Economics and ManagementFaculty of Economics - Batna2005
- Master in Marketing and Brand StrategyINSEEC - Paris2006
Certifications
- CSPO® (Certified Scrum Product Owner)Scrum Alliance®2016
- Fundamentals of Digital MarketingGoogle