Freelancer profile translated to English.
Back to original languageAbout Aziz
I help entrepreneurs and structured businesses generate qualified leads and scale their offers through Meta Ads.
For over 10 years,**I have been managing Facebook Ads and Instagram Ads campaigns for clients with a validated offer** who want to scale (from €30/day to over €1,000/day in advertising budget).
What I do concretely:
- **Creation of profitable acquisition systems**: campaign structure, targeting, creatives, A/B testing
- **Complete creative strategy**: ad angles, scripts, visuals, UGC
- Performance tracking: Meta Pixel, tracking, reporting
Situations in which I intervene:
- Account generating leads that are too expensive or of poor quality
- Offer that works but campaigns are no longer scaling
- Launching a new offer with a need for rapid acquisition
- Agency or entrepreneur wanting to outsource their Meta Ads management
My approach:
Every mission begins with a thorough understanding of the business: offer, positioning, funnel, tracking, profitability.
The goal is not to have nice metrics, but to build a coherent and sustainable acquisition machine.
I work with a limited number of partners to remain highly involved in each project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Orléans (up to 50km)
Experience
- FRANCE ASSURANCEStructuring an acquisition and conversion system for a decennial insurance brokerBANKING AND INSURANCEJanuary 2026 - May 2026 (4 months)Paris, FranceSupport for a fast-growing broker specializing in decennial insurance, facing a strategic challenge:The objective was to build a complete marketing system capable of producing a regular flow of qualified prospects, while optimizing commercial performance at each stage of the customer journey.Missions carried out:
- Comprehensive audit of the existing acquisition system
- Refinement of marketing positioning and value proposition
- Optimization of brand identity and the company's premium perception
Deployment of a new Meta Ads acquisition strategy:- Development of new marketing angles
- Creation and optimization of advertising creatives
- Structuring a system capable of rapidly increasing volumes according to commercial needs
Conversion journey optimization:- Implementation of a prospect qualification system
- Creation of nurturing sequences between registration and commercial contact
- Improvement of lead contact rates
- Strengthening of attendance rates for commercial appointments
- Optimization of the prospect conversion process
Results obtained:- Doubled the volume of leads generated in a few weeks
- Increased from approximately 500 to over 1,000 leads per month
- Implementation of a system capable of generating 20 to 50 qualified leads per day as needed by the company
- Significant improvement in the quality of prospects transmitted to sales teams
Business results:- Acceleration of commercial growth
- Better utilization of generated leads
- Improved conversion performance of sales teams
- Creation of a scalable acquisition system to sustainably support business development
👉 The company transitioned from a volume-limited acquisition system to a marketing machine capable of effectively fueling its commercial growth. - Welness ProductionComplete structuring of an acquisition and sales team system for a training organizationHEALTH AND WELLNESSFebruary 2026 - May 2026 (3 months)Paris, FranceSupport for an entrepreneur specializing in training therapists and wellness practitioners.The objective was to rebuild the entire conversion journey to transform an activity primarily based on recommendations into a growth machine capable of generating predictable sales.Missions carried out:
- Comprehensive audit of the existing marketing and sales system
- Analysis of positioning, offer, and customer journey
- Refinement of the acquisition strategy
Creation of a webinar-based sales funnel:- Meta Ads campaigns for lead generation
- Registration pages
- Nurturing journey
- Conversion webinar
- Automated appointment booking
Sales journey optimization:- Work on pricing and value proposition
- Optimization of sales scripts
- Improvement of the conversion process
Creation and structuring of the sales department:- Recruitment of freelance sales representatives
- Implementation of sales processes
- Training of sales teams
- Performance monitoring and continuous optimization
Results obtained:- Implementation of a complete acquisition and conversion system
- Creation of a sales funnel generating qualified appointments regularly
- Structuring of a dedicated sales team for program sales
Business results:- Resumption of the company's commercial growth
- Creation of an ecosystem capable of generating prospects, appointments, and sales predictably
- Complete delegation of the sales part to a structured team
- Transition from an activity dependent on its founder to an organization capable of supporting its growth on a larger scale
👉 The company transitioned from a slowing acquisition system to a structured sales organization capable of sustainably converting its audience into customers. - JAZZ DigitalMeta Ads acquisition system optimization for B2B solar lead generationCONSULTING AND AUDITSFebruary 2026 - April 2026 (2 months)Paris, FranceSupport for a company specializing in lead generation for the energy renovation, photovoltaic solar, heat pump, and global renovation sectors.👉Reduce the cost of acquiring prospects while increasing lead volumes to make Meta Ads campaigns truly scalable.The objective was to design a new marketing approach to identify high-performing ad angles and build a campaign capable of generating qualified leads.Missions carried out:
- Audit of existing campaigns and performance analysis
- Study of the market and B2B decision-maker motivations
- Research and development of new marketing angles
- Creation of a structured advertising testing plan
Creative production and optimization:- Advertising videos
- Static visuals
- Meta Ads carousels
- Marketing messages and hooks
- Deployment of new Meta Ads campaigns
- Continuous optimization of audiences, creatives, and messages
- Identification and scaling of performing campaigns
Results obtained:- Implementation of a completely restructured acquisition system
- Significant reduction in cost per lead
- Transition from a CPL above €67 to a stable CPL under €40
- Regular generation of qualified leads below the set profitability targets
- Production of 3 to 8 qualified leads per day consistently
Business results:- Significant improvement in campaign profitability
- Validation of new high-performing marketing angles
- Creation of an acquisition system capable of supporting the growth of the B2B solar business
- Development of a scalable campaign based on data-validated creatives and messages
👉In a few weeks, the company transitioned from a barely profitable acquisition system to a Meta Ads campaign capable of generating qualified leads predictably and profitably.
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Certifications
- 100-101: Meta Certified Digital Marketing AssociateMetaBusiness