Freelancer profile translated to English.
Back to original languageAbout Aziz
I help entrepreneurs and structured businesses generate qualified leads and scale their offers through Meta Ads.
For over 10 years,**I have been managing Facebook Ads and Instagram Ads campaigns for clients with a validated offer** who want to scale (from âŹ30/day to over âŹ1,000/day in advertising budget).
What I do concretely:
- Audit and restructuring of underperformingMeta Ads accounts
- Qualified lead generationvia Meta native forms, sales funnels, and landing pages
- **Creation of profitable acquisition systems**: campaign structure, targeting, creatives, A/B testing
- Progressive budget scalingwithout compromising performance
- **Complete creative strategy**: ad angles, scripts, visuals, UGC
- Retargeting and conversion funnel optimization
- Performance tracking: Meta Pixel, tracking, reporting
Situations where I intervene:
- Account generating leads that are too expensive or of poor quality
- Offer that works but campaigns are no longer scaling
- Launching a new offer requiring rapid acquisition
- Agency or entrepreneur wanting to outsource their Meta Ads management
My approach:
Every project begins with a comprehensive review of the business: offer, positioning, funnel, tracking, profitability.
The goal is not to have pretty metrics, but to build a coherent and sustainable acquisition machine.
I work with a limited number of partners to remain highly involved in each project.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Orléans (up to 50km)
Experience
- Les ArĂšnes LyriquesStructuring a Meta Ads Acquisition System for Music Festival Ticket SalesFILM AND AVJune 2026 - July 2026 (1 month)Paris, FranceStrategic support for ArĂšnes Lyriques, a classical music festival held in the heart of Montmartre, with a clear objective: maximize ticket sales over a very short marketing period.Missions Performed
- Complete audit of existing advertising campaigns.
- Overhaul of the Meta Ads architecture to enable the algorithm to effectively utilize available data.
- Definition of acquisition audiences and targeting strategies.
- Building a library of high-performing creatives to provide sufficient diversity for the algorithm's optimization.
- Optimization of ad messaging based on different visitor intentions.
- Implementation of a retargeting strategy for ticketing page visitors who did not complete their booking.
- Support for the marketing team on daily optimization best practices and performance analysis.
Results ObtainedIn less than 15 days:- Progressive increase to 120 ticket sales per day
- Cost per purchase stabilized between âŹ6 and âŹ9, with an average below âŹ10
- Significant improvement in the campaigns' ability to absorb more volume without degrading profitability
- Implementation of a reliable acquisition system to support the ticketing platform's ramp-up until the concerts begin.
- Business Result
đIn just two weeks, campaigns reached up to 120 daily sales with a cost per purchase between âŹ6 and âŹ9, demonstrating that an optimized Meta Ads architecture can significantly accelerate the filling of a cultural event. - Mia CoutureStructuring an Acquisition System to Generate Appointments for a Fashion HouseARTS AND CRAFTSMay 2026 - July 2026 (2 months)Paris, FranceStrategic support for Mia Couture, a fashion house specializing in custom wedding dress creation.The challenge was to increase the volume of showroom appointments while improving the quality of leads passed to the sales team. Despite existing campaigns, performance remained insufficient, and teams were wasting precious time with unqualified inquiries.Missions Performed
- Complete audit of existing Meta Ads campaigns.
- Complete restructuring of the advertising architecture to improve campaign performance and stability.
- Overhaul of the creative strategy to better highlight Mia Couture's premium experience and craftsmanship.
- Identification and selection of the most high-performing creatives to improve the quality of leads generated.
- Creation of an advanced qualification form with conditional logic to filter inquiries and exclude profiles not matching the target clientele.
- Deployment of an Evergreen campaign dedicated to the continuous generation of showroom appointments.
- Creation of a specific campaign for commercial operations (sales) to temporarily increase volume while maintaining good profitability.
Results ObtainedIn just two months:- Over 440 qualified leads generated across the two main campaigns.
- Over 500 prospects generated since the beginning of the collaboration.
- Average weighted cost of acquisition of approximately âŹ10.70 per lead.
- An Evergreen campaign with 212 leads for âŹ18.95 per lead.
- A promotional campaign with 228 leads for only âŹ3.10 per lead.
- Business Result
đThe collaboration transformed an underperforming advertising setup into an acquisition machine capable of generating hundreds of prospects, while optimizing their quality through a creative strategy and an advanced qualification process. - FRANCE ASSURANCEStructuring an Acquisition and Conversion System for a Decennial Insurance BrokerBANKING AND INSURANCEJanuary 2026 - May 2026 (4 months)Paris, FranceSupport for a broker specializing in decennial insurance experiencing rapid growth, facing a strategic challenge:The objective was to build a complete marketing system capable of producing a steady flow of qualified leads, while optimizing commercial performance at every stage of the customer journey.Missions Performed:
- Complete audit of the existing acquisition system
- Overhaul of the marketing positioning and value proposition
- Optimization of the brand identity and the company's premium perception
Deployment of a new Meta Ads acquisition strategy:- Development of new marketing angles
- Creation and optimization of advertising creatives
- Structuring a system capable of rapidly increasing volumes according to commercial needs
Optimization of the conversion journey:- Implementation of a lead qualification system
- Creation of nurturing sequences between registration and sales contact
- Improvement of lead contactability rate
- Strengthening the appointment attendance rate
- Optimization of the prospect conversion process
Results Obtained:- Doubled lead volume generated in a few weeks
- Increased from approximately 500 to over 1,000 leads per month
- Implementation of a system capable of generating 20 to 50 qualified leads per day based on business needs
- Significant improvement in the quality of leads passed to sales teams
Business Results:- Acceleration of commercial growth
- Better utilization of generated leads
- Improved conversion performance of sales teams
- Creation of a scalable acquisition system to sustainably support business development
đ The company transitioned from a volume-limited acquisition system to a marketing machine capable of effectively fueling its commercial growth.
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Certifications
- 100-101: Meta Certified Digital Marketing AssociateMetaBusiness