Freelancer profile translated to English.
Back to original languageAbout Aziz
Performance Manager specialized in digital growth.
My role: helping companies transform their data into measurable growth levers, combining strategic vision with technical execution.
What I bring to your projects:
Marketing and Media Mix Strategy:developing tailor-made plans focused on acquisition, retention, and sustainable growth, adapted to markets.
Advertising Management & Optimization:managing multi-platform budgets (€1M+/year on Meta, Google, TikTok, LinkedIn, Pinterest), optimizing campaigns to improve ROAS (+73%) and reduce CAC (-42%).
Data & Business Intelligence:creating Power BI dashboards connecting Ads, CRM, CMS, and Retail to transform millions of data points into clear, actionable insights shared with leadership.
Predictive Analysis & AI:implementing Python models (customer segmentation, multi-channel attribution, revenue forecasting, budget optimization) to guide decision-making.
Automation & Efficiency:integrating solutions (Zapier, Power Automate, N8N, API, scripts) to streamline marketing operations and reduce reporting times (-80%).
SEO & E-commerce:optimizing stores (Prestashop, Shopify), improving UX, indexing and semantic cocoons, automated CRMs (abandoned cart, welcome series, reactivation).
Why collaborate with me?
✔️ Hybrid Profile: mastery of advertising levers, data tools, and AI models.
✔️ Strategic & Technical Vision: ability to speak with both leadership and operational teams.
✔️ Results-Oriented Culture: ROI-focused approach, with a proven track record of growth and optimization.
✔️ Agility & Innovation: working in Agile sprint mode with multidisciplinary teams, to quickly deliver high-performing strategies.
French
Native or bilingual
English
Fluent
Arabic
Conversational
Can work on-site
Paris (up to 50km), Marseille (up to 30km), Bordeaux (up to 10km)
Experience
- New Jade SAS - DarbyonPerformance Manager | Digital Marketing Consultant | Data AnalystCONSULTING AND AUDITSAugust 2024 - September 2025 (1 year and 1 month)Paris, FranceLed strategic management of 8 clients in the Luxe & Tech sector generating 4.2M in revenue, orchestrating a team of 3 performance managers,2 graphic designers, and 1 developer to execute client strategies through bi-weekly Agile sprints with 92% on-time delivery rate.Directed management of 1.1M in advertising spend across multiple platforms (Meta, Google, TikTok, LinkedIn, Pinterest), optimizing 170+campaigns to deliver 73% improvement in ROAS (from 2.13 to 3.68) and 42% reduction in CAC.Developed and executed multi-channel media mix strategies tailored to each clients objectives, driving both customer acquisition and retentionwhile ensuring sustainable growth.Built Power BI dashboards connected data from ads platforms, CRM, CMS, and retail systems into clear KPI reviews, enabling smarter budgetreallocations, faster reporting (-80%), and steadier performance goal attainment.Performed 30+ Python-based analyses (segmentation, product performance, creative impact, multi-channel attribution) and developed predictivemodels (conversion likelihood, revenue forecasting, budget allocation) that improved campaign efficiency.
- L-Commerce - E.LECLERCData Analyst | Retail Media AnalystRETAIL (LARGE RETAILERS)August 2024 - September 2024 (1 month)Paris, FranceProduced analytics reports for 30 clients, turning Looker dashboards, Contentsquare, GA4, and channel data into clear insights on customer journeys, product performance, media mix, and in-store vs. online behavior.Earned 5-star client ratings and positive testimonials.
- AuxicaleFreelance E-commerce Project ManagerMay 2023 - January 2024 (8 months)Designed and developed a user-friendly web page to enhance customer experience and drive 783K in sales.Executed targeted advertising campaigns across various digital platforms, ensuring maximum reach and engagement.Utilized advanced analytics tools to track, measure, and optimize web performance and marketing strategies.Leveraged data insights to drive decision-making, ensuring continuous improvement and growth of the e-commerce platform.
Reviews
Tanig
L COMMERCE
Reviewed on 8/16/2024
We had the pleasure of collaborating with Aziz as a Data Analyst on an important project for our company, and his work exceeded our expectations. Aziz demonstrated expertise in analyzing and interpreting our data, providing valuable insights that significantly helped us. His technical skills are solid, but he also showed a great ability to understand our specific needs and translate them into concrete solutions. His rigor, proactivity, and attention to detail made the difference in the execution of this project. Furthermore, Aziz integrated perfectly with our team, collaborating effectively with each member and bringing a positive energy that was appreciated by all. I highly recommend Aziz for any data analysis mission and will not hesitate to call upon him for future collaborations.
Tanig
Chargé de marketing - L COMMERCE
Several months project
-
Reviewed on 12/15/2025
Recommendations
Be the first to recommend Aziz
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Digital Marketing & Data Science DMDSEmlyon Business School2024Master's degree, Digital Marketing & Data Science DMDS
- Master's degree, Data Science & Digital MarketingMcGill University School of Continuing Studies2024Master's degree, Data Science & Digital Marketing