Freelancer profile translated to English.
Back to original languageAbout Aziza
#ReadytoHelp.
What I'm passionate about: doing everything possible to captivate the consumer so that they buy into what is offered. I have the pleasure of supporting brands, agencies, and students in creating their communication, Social Media, and influence strategies in a creative, strategic, and/or operational manner.
My areas of expertise:
📝 Growth Marketing
◦ Strategic and operational implementation of Ads platforms: Meta, Google Ads, LinkedIn, Pinterest
◦ Detailed reporting and expense optimization
🚀 Communication & Marketing Consulting
◦ Communication/Marketing Strategy / Brand Content / Social Media
◦ Digital Audit and Development
◦ Personalized reporting
◦ Team Management (community manager, freelancers, copywriters, graphic designers..)
◦ Strategic Workshops (social media, newsletters, personas, branding...)
◦ CRM and Marketing Automation: creation and writing of different scenarios
📱 Social Media & Influence
◦ Social Media Strategy / Content Strategy
◦ Paid Strategy (TikTok, Pinterest, Meta, Snapchat, LinkedIn)
◦ Influence Marketing: Ideation/Activation Methods/Contracting and Budget Negotiation
French
Native or bilingual
English
Conversational
Can work on-site
Lille (up to 50km), Paris (up to 10km)
Experience
- BlancheporteSenior Traffic Manager - SMA/Native Ads/AffiliationFASHION AND COSMETICSJune 2025 - September 2025 (3 months)Tourcoing, FranceAs part of a replacement, I managed and ensured the continuity of advertising campaigns on Pinterest/Meta as well as in affiliation and Meta Ads.- Management of BE and FR campaigns- Budget management- Agency management- Creative briefs- Daily reporting- Campaign optimizationCampaign objectives: awareness and conversion
- DailynMarketing Manager - CMO part timeJune 2023 - July 2024 (1 year and 1 month)Lille, FranceDailyn is a payment application whose mission is to support local commerce through a multi-brand loyalty ecosystem. The application offers a secure, simple, and rewarding payment experience for users and merchants!Field: tech, payment, digital🔹 BtobtoC / BtoB / BtoC🔹 Transition Management🔹 Structuring and steering of the marketing strategy (acquisition, automation, website & content)🔹 Recruitment and management of the marketing team (5 people)🔹 Launch and marketing development of the project (mobile application, specific websites and landing pages)🔹 Organization of a private event (500 guests) with user acquisition objectivesTools:Meta Ads, Google Ads, Customer.io, Google Analytics, Jira, Notion, Crisp, Amplitude
- JulesBrand Content ManagerJune 2023 - October 2024 (1 year and 4 months)Responsible for brand image and all 360° content (offline/merchandising & online)🔹 Development and deployment of content related to the new brand positioning: "And you're handsome too" https://www.youtube.com/watch?v=5bvdiBZpKtU🔹 Participation in photo shoots (branding & e-commerce)🔹 Implementation of the social media and influence strategy (top and micro-influence)🔹 Coordination of press relations with the dedicated agency for the launch of new collections and strategic repositioning
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Education
- Bachelor's Degree in Media, Culture, and CommunicationUniversité Catholique de Lille2015
- Bachelor's Degree in Media, Culture, and CommunicationUniversité Catholique de Lille2014