Aziza Benachour

To be the School's interface with regional, national, and international media.

To manage the School's Press Relations at the regional, national, and international level, in line with the communication strategy.

Media valorization of NEOMA Business School and its development projects through all its spokespersons (General Management and COMEX members) and its activities (Research, Programs)

Ensuring media coverage for the General Management, all its spokespersons, and the School's educational and academic activities: Contribution to the development and implementation of the School's press strategy.

Close and trusting collaboration with all internal stakeholders.

Ensuring the consistency, reliability, and relevance of disseminated messages.

Monitoring the School's image and its representatives through messages disseminated to the media.

Participation in identifying opportunities within the national and international Higher Education ecosystem.

Monitoring media requests.

Identifying speaking opportunities and proposing actions to the media.

Organizing interviews and press meetings.

Conducting regular media monitoring (editorial forecasts across all platforms). Producing high-value content for the media.

Producing op-eds related to the School's development axes and the preferred topics of internal spokespersons.

Supporting internal spokespersons in formalizing their own content for the media.

Preparing for public speaking. Advising and supporting spokespersons in their public speaking. Formalizing Q&As and drafting arguments.

Encouraging the CEO's participation in major industry events organized by the French and international press.

PRESS and COMMUNICATION

Development of the strategic press relations and communication plan

Management of a portfolio of B2B clients (Automotive and Industry Equipment Suppliers)

Enhancement and increase of the visibility and notoriety of the agency's clients. Brief taking and strategic recommendations

Creation, implementation, and monitoring of actions - Writing press releases and kits, translation and rewriting

Organization of interviews, monitoring of journalistic requests (France and International). Monitoring editorial schedules

Management of press events (Development and implementation of press events: Retroplanning, setup, research and monitoring of service providers, logistical and operational management. Budget management for all press operations: (press conferences, press lunches, press trips, trade shows)

Daily contact with journalists and influencers. Media monitoring and analysis (monitoring press coverage)

Development of print and digital press reviews, quantitative and qualitative analyses. Reporting, analysis, and valorization of results (summary, minutes...)

ADVERTISING: Budget monitoring. Development of media plans with publications and clients. Negotiation of prices and planning with editorial calendar.