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Azema AuroreAA

Azema Aurore

UI/UX Designer - App / Web - Figma - Adobe Suite

€450/day
Toulouse, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Azema

UX designer, developer, entrepreneur, and creative, I put all my experience and skills into creating interfaces with a differentiating and ergonomic design that will meet your challenges.
After 15 years in a large group and my own company, I am capable of both understanding complex technical subjects and considering strategic issues.
I have had the opportunity to work in various B2B sectors such as aerospace, air traffic control, energy, aeronautics, meteorology, but also for B2C with the creation of an e-commerce site, and my application Memorize (travel journal and postcard sending application).

✅ UI/UX DESIGN:
I rely on "Design Thinking" and "Mobile First" methodologies. From user research to prototype creation, I will implement the appropriate tools to address your issues and make your project impactful. My technical background also allows me to consider implementation limitations that may arise and adapt the mockups accordingly.

🔧 MY TOOLBOX:
🔸UX Research:
- Benchmark,
- Questionnaire and interview design

🔸UX Audit:
- Content analysis
- Recommendation report

🔸Definition:
- Personas
- User journey (experience map)
- User flow

🔸Workshop Facilitation
- Card sorting,
- Brainstorming
- Crazy 8's

🔸Prototyping:
- Site map
- Zoning
- Mockup and animation of prototypes with Adobe XD

🔸User Testing
- Testing strategy
- Questionnaires
- Recruitment
- Facilitation of testing sessions


🖥 Need a website?
- Landing page, showcase site, e-commerce
- Creation with Webflow or Wordpress of your choice
- Fixed-price service
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Toulouse (up to 50km), Paris (up to 15km), Bordeaux (up to 10km)

Experience

  • Veepee
    UI/UX designer
    RETAIL (LARGE RETAILERS)
    October 2022 - Today (3 years and 8 months)
    Paris, France
    Context : e-commerce / 4.5 million unique visitors per day / present in 10 European countries
    Scope : Cart, checkout, payment, confirmation pages
    Device : mobile (app and web mobile), desktop

    Work closely with business on the requirements
    Audit the whole checkout flow, propose improvement aligned with business requirements
    Wireframing and prototyping breakdown by iteration to be as lean as possible
    Data follow-up and dashboard setup to have UX-oriented metrics
    Contribute to the definition of user research plan
    Contribute to the design systems
    Hand-off to the development team
    Design Thinking Figma UX Audit Needs Analysis Business English English Wireframing Prototyping User Research Design System
  • Memorize
    Co-founder
    TRAVEL AND TOURISM
    January 2022 - Today (4 years and 5 months)
    Toulouse, France
    On AppStore : https://play.google.com/store/apps/details?id=fr.memorize
    On PlayStore : https://apps.apple.com/app/memorize/id1576591638
    Creativity :
    UX design : Benchmark, survey, user journey, user interview
    UI design : wireframe, XD prototype
    Graphic Design : Style guide, logo, App store and Play store screenshots
    Coding : Self-learning of React Native Front-end development in React Native + Expo Landing page development in HTML + CSS with Webflow
    Community Manager : Facebook and Instagram account administration Posts planning Posts, stories and reels creation and writing
    Others : Roadmap definition, partnership development, budget forecast, newsletter writing & customer service
    User Experience Design Product Design User Research UI/UX Design Landing page Webflow Graphic Design Figma
  • use.design
    UI/UX designer
    AVIATION AND AEROSPACE
    September 2022 - October 2022 (2 months)
    Toulouse, France
    Scope : Revamp signal amplifier control interface for both test and on-site environment
    Client : Actia

    User interviews of RF engineers
    UX Audit of the current interfaces + read technical documentation to understand the whole scope
    Restitution of UX audit and prioritization plan with all stakeholders
    Wireframe and prototyping with Figma
    Wireframe presentation to the client
    101 good UX practices for developers
    Figma UX Audit User interviews Wireframing Prototyping

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Education

  • Bachelor's degree and Master 1, Computer Science
    Université Paul Sabatier (Toulouse III)
    2007
    Licence 3 et Master 1, Informatique
  • Master 2, Human-Machine Interaction
    ENAC
    2008
    Master 2, Interaction Homme Machine

Skill set (31)

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