About Azali Fidaly
Why me?
- Creation or redesign of your website 🖥 (showcase, e-commerce, or catalog).
- Development from your graphic mock-up.
- Support in writing the specifications.
- Maintenance and post-launch monitoring.
French
Native or bilingual
English
Conversational
Experience
- TRIP'S Gare MontparnasseMarketing and Digital Project ManagerE-COMMERCEOctober 2024 - Today (1 year and 8 months)Paris, FranceCompetitive monitoring of other brands present in stations and adaptation of strategies accordingly. Organization of one-off promotional events in stations to increase brand visibility for Replay.Development of a specific digital marketing strategy for Replay points of sale (e.g., collaborated with Junior compagnie teams for children's food). Coordination with teams at various stations to ensure consistency in communication and marketing actions.
- Market research and competitive analysis to adjust strategies.
- Monitoring of digital trends and new consumer behaviors.
- Definition and analysis of KPIs (conversion rate, ROI, acquisition cost) to evaluate the effectiveness of actions taken.
- Leadership and organization to manage multiple projects simultaneously.
- Web-boostWebmasterMay 2024 - July 2024 (3 months)Paris, FranceClient Website Maintenance:
- Verify website functionality and resolve any technical issues.
- Perform necessary software and plugin updates.
- Perform regular backups.
- Monitor website performance and loading speed.
Reporting and Analysis:- Produce progress reports for management.
- Analyze the performance of delivered projects (KPIs).
- Identify areas for improvement for future projects.
Digital Marketing Strategy:- Develop and implement the company's digital marketing strategy.
- Identify relevant digital channels to reach target audiences.
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Education
- B3.Digital Marketing & SocialDIGITAL COLLÈGE PARIS2026B3.Marketing Digital & Social
- BTS SIO SLAMDIDEROT EDUCATION PARIS2023BTS SIO SLAM