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Azadeh LotfiAL

Azadeh Lotfi

Freelance Controller and BI Analyst

€320/day
Frechen, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Azadeh

I support companies in developing structured reporting systems, KPI dashboards, and data-based analyses – with a focus on Power BI, SQL, and Tableau.
My experience: Senior Controller at L’Oréal Paris, analysis of large datasets, budgeting, and forecasting in international FMCG companies.
What I offer: Power BI Dashboards · KPI Systems · Management Reports · SQL Data Models · Tableau Analyses
Available: Monday to Friday, mornings | Remote & NRW
  • Persian

    Native or bilingual

  • German

    Conversational

  • English

    Conversational

Can work on-site
Frechen (up to 50km)

Experience

  • Smart DeVision GmbH
    Business Analyst (Project Basis)
    July 2022 - November 2022 (4 months)
    Köln, Germany
    • Development of structured reporting tools and KPI dashboards in Excel for transparent presentation of sales performance
    • Analysis of sales and activity data to identify trends and performance potential
    • Conducting KPI evaluations and channel mix analyses to assess the sales performance of different sales channels
    • Reduction of reporting time by 20–30% through structured data preparation
    • Responsibility for reporting, budgeting and forecasting to manage sales performance and support management decisions
    • Creation of decision-relevant management reports and KPI analyses to control sales performance
    • Analysis of sales data and KPIs to identify budget deviations and performance drivers
    • •Technical coordination of a 3-person team in the reporting environment
  • L'Oréal Paris
    Senior Controller
    RETAIL (SMALL BUSINESS)
    April 2016 - September 2019 (3 years and 5 months)
    Teheran, Iran
    • Responsibility for reporting, budgeting and forecasting to manage sales performance and support management decisions
    • Creation of decision-relevant management reports and KPI analyses to control sales performance
    • Analysis of sales data and KPIs to identify budget deviations and performance drivers
    • Technical coordination of a 3-person team in the reporting environment
  • L'Oréal
    Junior Controller
    RETAIL (SMALL BUSINESS)
    March 2015 - March 2016 (1 year)
    Teheran, Iran
    • Creation of structured reports and KPI dashboards to support management and sales control
    • Support with forecasting and reporting processes in sales controlling
    • Analysis of target achievement and identification of sales and performance deviations

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Education

  • DATA ANALYTICS)
    DATA ANALYTICS)
  • Business Intelligence Analyst
    2026
    Business Intelligence Analyst

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