Freelancer profile translated to English.
Back to original languageAbout Ayoub
UX Designer | Product Designer | UX Research | Figma | Design System | UI Design
Many products **struggle to convince their users**, not due to a lack of features, but a lack of solid product design. Low adoption, confusing journeys, drawn-out decisions: **these problems have a solution**.
Ayoub is a senior UX Designer and Product Designer with over 8 years of experience on B2B and SaaS products. He designs experiences that reduce user friction, accelerate adoption, and align product decisions with business objectives. At GEODIS, he designed a web application that reduced IT incidents by 97%. At Boursorama, his contribution to the mobile redesign generated a 15% increase in conversion and a 60% increase in mobile adoption for a feature.
What you receive at the end of a project is a turnkey product: high-fidelity prototypes, a structured Design System, technical specifications ready for developers, and strong alignment with your product and tech teams. Each deliverable is designed to be integrated immediately, without rework.
His methodology relies on UX Research (interviews, user testing, heuristics), product discovery, and precise tools: Figma for UI Design and Design System, Miro for workshops, Jira and Confluence for documentation. He integrates into Agile environments, either solo or as part of an existing team.
Let's talk about your project. A 30min-1h video call is enough to see how I can contribute to your roadmap.
So, ready to improve your product's impact?
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I also offer a service for designing a product from A to Z or targeted user journeys, depending on your needs.
Redesign or creation from scratch,
B2B, B2C, e-commerce, internal tool, SaaS:
I intervene where user experience
really makes a difference.
Free audit → Custom quote within 48h
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Can work on-site
Le Blanc-Mesnil (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Toulouse (up to 50km), Bordeaux (up to 50km)
Experience
- GeodisUX Designer | Team Leader Run ITRHTRANSPORTATIONOctober 2022 - March 2026 (3 years and 5 months)Levallois-Perret, FranceUX & Product Design for HR & IT SystemsOct 2018 – Present→ Mission Objective:Identify and resolve critical usability gaps in the internal HR and IT tools of an international logistics group, transitioning from an analyst role to that of a lead Product Designer.→ Achievements:Designed a self-service interface in UX Design and UI Design for HR teams, managers, and IT Support — Result: -97% IT tickets, user satisfaction increased from 85% to 92%, and 15-20% savings on Office 365 licensesDelivered low and high-fidelity wireframes, complete documentation, and ready-to-use developer specifications on Adobe XD & Figma — immediate integration without reworkConducted continuous UX Research (interviews, workshops, A/B testing, Matomo analytics) to refine user journeys and improve HR data quality by over 40%→ Tools:Figma, Axure, Balsamiq, Miro, Matomo, Jira, Confluence, ServiceNow, Adobe CreativeGEODIS — Team Lead Run ITRHOct 2022 – Present→ Mission Objective:Take operational leadership of the Run ITRH team while maintaining the UX Designer role, to anchor product decisions in field reality and the constraints of HR systems.→ Achievements:Led and mentored a team of 3 analysts (support, integration, operations) with objectives exceeded each year since 2022 — 94% satisfaction for ITRH Run services in 2024Ensured prioritization of HR-IT incidents via ServiceNow and continuous feedback loops, reducing resolution times and strengthening the quality of cross-application workflowsProvided a strategic vision for HR data systems as a subject matter expert, directly informed by Product Design and field user insights→ Tools:ServiceNow, Jira, Confluence, Power BI, Power Automate, MS Excel, ITIL v4, Agile
- BénévolatProduct DesignerEDUCATION AND E-LEARNINGApril 2022 - Today (4 years and 2 months)Paris, France→ Mission Objective:Design a mobile communication application for parents and teachers for a school, from discovery to deployment.→ Achievements:Conducted comprehensive UX Research (personas, journey maps, interviews) to define real needs and prioritize features in the roadmapDelivered responsive prototypes in Product Design adapted to mobile constraints — Result: 80% weekly usage after launch and an average satisfaction of 4.8/5Integrated post-launch user feedback into the roadmap (shared calendar, rating tool) with a logic of continuous and iterative discovery→ Technical Stack:Figma, Miro, Notion
- GeodisUX Designer | Analyst Run IAM & ITRHTRANSPORTATIONOctober 2018 - September 2022 (3 years and 11 months)Clichy, France→ Mission Objective:Design and industrialize internal HR and IT tools for an international logistics group, starting from scratch on underutilized and friction-generating critical processes.→ Achievements:Designed a self-service interface in UX Design and UI Design for HR teams, managers, and IT Support — Result: -97% IT tickets and user satisfaction increased from 85% to 92%Delivered low and high-fidelity wireframes, and complete technical documentation, enabling immediate integration by development teams without reworkConducted continuous UX Research (interviews, user testing, workshops, A/B testing) to refine journeys and improve data quality by over 40%→ Tools:Figma, Axure, Balsamiq, Miro, Matomo, Jira, Confluence, ServiceNow, Adobe Creative
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Education
- Master's Degree HCIUniversité Paris-Saclay | EIT Digital2018Master en partenariat avec le campus européen EIT Digital. La langue d'études était l'anglais (cours, partiels, soutenances, camarades & professeurs) Ce Master m’a permis de perfectionner mes compétences en design interactif, ergonomie et tests utilisateurs, tout en intégrant des aspects technologiques avancés de l’UX. J’ai travaillé sur des projets complexes en collaboration avec des entreprises du secteur numérique, ce qui m’a offert une vision internationale et une approche multiculturelle du design. Les principales compétences acquises incluent : ✅ Prototypage avancé et design interactif ✅ Gestion de projets numériques à l’échelle européenne ✅ Méthodes de tests utilisateurs et itérations pour optimiser l’expérience Cette formation m’a permis de renforcer mes capacités à concevoir des solutions innovantes, tout en mettant l’accent sur l’adaptabilité et l’innovation.
- Bachelor's Degree – Information option Human-Machine InteractionUniversité Paris Saclay2016Pendant ma Licence Informatique à l'Université Paris-Saclay (PUIO), j'ai pris un virage important vers l’UX Design, en combinant mes compétences en développement avec une approche centrée sur l’utilisateur. 💻 Développement & Interfaces : J’ai conçu des interfaces web intuitives en utilisant HTML, CSS et JavaScript, en intégrant des principes UX pour garantir une navigation fluide et agréable. 🧠 Optimisation & Ergonomie : J’ai appliqué des algorithmes pour optimiser la performance et améliorer l’interaction avec l’utilisateur. La simplicité et l’accessibilité étaient au cœur de mes préoccupations. 📊 Bases de données & UX : J’ai structuré les données de manière efficace pour faciliter la consultation et la compréhension de l’information, en intégrant des pratiques UX dès la conception. 🚀 Méthodologies Agiles & Tests UX : J’ai travaillé en méthode agile et testé régulièrement mes interfaces avec des utilisateurs pour obtenir des retours et affiner mes créations.