Freelancer profile translated to English.

Description

CRM & Marketing Automation Consultant–Adobe Campaign ClassicSpecialist

I help companies implement, execute, and optimize their multi-channel CRM campaigns (email, SMS, push). My role: transform your data into concrete performance levers and simplify your marketing processes.

My key expertise:

Design and optimization of automated workflows
Segmentation and targeting for more effective campaigns
Creation of personalized GDPR-compliant web forms
Implementation of A/B tests and KPI monitoring
Training and support for your teams on Adobe Campaign

What sets me apart:

2 years of experience in large accounts (Upcoop) on Adobe Campaign Classic
Dual expertise: technical execution + management/consulting

My goal: to help you launch more effective campaigns, save time, and maximize your CRM results, while making your teams more autonomous.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Upcoop
CRM / Marketing Automation Project Manager – Adobe Campaign Classic
September 2023 - November 2025 (2 years and 2 months)
Gennevilliers, France
Multi-channel CRM Campaign Management
Implementation and execution of email & SMS campaigns on Adobe Campaign Classic.
Configuration of targeting, segmentation, and KPI monitoring (open rates, click-through rates, deliverability).
Automation of marketing scenarios (follow-ups, recurring campaigns).

Workflow Creation and Optimization
Design of automated workflows.
Management of incoming/outgoing data flows (import/export, de-duplication).
Implementation and monitoring of A/B tests integrated into workflows.

Form and Integration Development
Creation and customization of web forms for customer data collection.
Integration of forms with Adobe Campaign.
Optimization of user experience and GDPR compliance.

Marketing Segmentation and Targeting
Design of customer segmentation (funders, beneficiaries, B2B/B2C typologies).
Implementation of advanced criteria (purchase behavior, affiliation, seniority).
Management of campaigns across different markets (SMEs, Works Councils, HR, PPS, IFR).

CRM Monitoring and Reporting
Data extraction and analysis (Adobe Campaign + Excel/PowerPoint).
Creation of CRM dashboards and strategic recommendations.
Performance monitoring and continuous optimization.

Employee Training
Leading internal training sessions for marketing teams.
Support for getting started with Adobe Campaign Classic.
Creation of guides and materials to empower teams on campaigns and workflows.
Adobe Campaign Classic Marketing Automation Workflow Automation Customer Segmentation
SAFRAN
VIP IT Technician
AVIATION AND AEROSPACE
August 2021 - September 2022 (1 year and 1 month)
Malakoff, France
IT & Systems Support – Large Account Environments

Description (focused on CRM / automation)

Support and assistance for VIP users (executives, managers, business teams) in complex and highly structured IT environments.

This experience allowed me to develop a strong culture of data, tools, and processes, as well as a fine understanding of user needs, which I now directly apply in my CRM and marketing automation roles.

Key Responsibilities
Support and management of critical IT tools for demanding users
Analysis of user needs and translation into appropriate technical solutions
Incident management, prioritization, SLA adherence
Interaction with technical teams, business units, and service providers
Awareness of security, reliability, and data quality issues

Transferable Skills for CRM

Understanding of information systems and data flows
User-centric / experience-oriented approach
Operational rigor and process documentation
Ability to bridge the gap between technical and business needs