Freelancer profile translated to English.

Description

Digital Marketing and e-commerce consultant with over two years of experience, I assist companies in creating, optimizing, and managing their digital strategies.

My background has allowed me to develop comprehensive expertise ranging from website design (WordPress) and SEO optimization to the implementation of advertising campaigns and automation systems (emailing, tracking, security).

Additionally, I also work on optimizing digital customer service and user journeys:

Implementation of online payment solutions

Structuring contact points (forms, online chat, CRM)

Improving user experience and conversion funnels

Resolving technical issues impacting the customer journey

Rigorous, autonomous, and results-oriented, I easily adapt to dynamic environments requiring organization, technical understanding, and business vision.

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Choisy-le-Roi (up to 50km)

INDEPENDANT
Digital Communication and Marketing Consultant
March 2024 - Today (2 years and 5 months)
Paris, France
Strategic digital communication consulting for SMEs and startups
• Development of custom WordPress websites (Divi, Elementor)
• Optimization of natural (SEO) and paid (SEA) referencing via Google Ads and Facebook Ads
• Performance analysis via Google Analytics, KPI reporting
• Implementation of email marketing campaigns, marketing automation (MailChimp, chatbots)
• Creation of conversion funnels, landing pages, web content (texts, visuals)

• Implementation of online payment solutions and support during testing phases
• Structuring of digital contact points (forms, online chat, CRM)
• Optimization of digital customer service and user interactions
• Resolution of technical issues impacting the customer journey
• Improvement of user journeys and conversion funnels

Examples of results:
• +30% conversion rate for a local store
• +50% organic traffic in 3 months on a showcase website
• Complete creation of the digital identity for several freelancers
WordPress Website Creation Facebook Marketing Google Analytics WordPress SEO Adobe Creative Suite
E-LICOM
Web Project Manager
E-COMMERCE
September 2022 - September 2023 (1 year)
Chambéry, France
➢ Design and development of user interfaces (UI/UX) for 21 websites (desktop & mobile) using Adobe XD
➢ Creation of high-performance websites using WordPress and Elementor
➢ SEO optimization for 21 websites
➢ Improvement of brand awareness for 7 clients
➢ Implementation of advertising campaigns (Google Ads, Facebook Ads)
➢ Performance analysis and KPI tracking via Google Analytics
➢ Client relationship management and request tracking
➢ Development of a meal delivery platform (marketplace logic)
➢ Participation in the optimization of operations and user experience of the platform