About Ayoub
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- TP MG Energies,Marketing ManagerENERGY AND UTILITIESDecember 2023 - May 2025 (1 year and 5 months)Cergy, France• LinkedIn editorial line (carousel/video formats) → +351% followers (organic growth) (259 → 1169); editorial calendar and creative steering.• Content & SEO: briefs and copywriting; on-page optimization (titles/Hn/schema), internal linking; consolidation of service pages.• WordPress Redesign (structure, on-page, UTM) → +35% organic traffic (SEO) in 6 months.• Organization of the company's presence at 3 trade shows (Casablanca, Montpellier, Shanghai) → activation content & lead tracking.• Creation of +70 sales materials (one-pagers, product and service sheets, presentations) for Sales enablement.
- LearnEnglish,Marketing AssistantEDUCATION AND E-LEARNINGMarch 2023 - August 2023 (6 months)Montpellier, France• Creation of +50 social media posts and web layouts (website & blog); competitive intelligence.• Targeted SEO/SEM optimizations; copywriting of 30+ articles optimized for relevant keywords.
- ANG Communication,Content ManagerOctober 2021 - June 2022 (9 months)• Multichannel editorial strategy (website, social media, emails); editorial calendar (3 posts/week).• +150 produced content pieces (articles, posts, newsletters, flyers, banners, etc.).• +40% LinkedIn clicks after visual/CTA optimization; +25% organic impressions (Google Search Console).
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Education
- Specialized Studies DiplomaSKEMA Business School2024Diplôme d'Études Spécialisées
- Google AdsGoogle Ads