Freelancer profile translated to English.
Back to original languageAbout Aymeric
13 years of professional experience during which I participated in projects for large groups, SMEs, and startups. Internally, consulting then freelance.
I was notably responsible for digital products - mobile apps📱 & responsive websites💻📲 - and I managed the related projects: creations, redesigns, UX/UI evolutions, business model changes, new service design, etc.
I have thus cultivated skills, both "soft" and "hard", which I am eager to contribute to all my new missions.
🛣️Strategy & Discovery
○ Management of roadmaps and project scoping with stakeholders
○ Management of UX approaches enabling the interpretation of user expectations
○ Identification of priority user objectives and targets (personas)
🧭Design & Specifications
○ Ideation and development of functional solutions
○ Creation of mock-ups and prototypes (Balsamiq, Figma…)
○ Writing / presentation of user stories, acceptance criteria, functional specifications
🏃🏼♀️🏃🏽Agility & Delivery
○ Prioritization and backlog management, sprint planning
○ Facilitation of Scrum rituals and Tech-Product activity management
○ Optimization of processes and organizations, adaptation of agile methods
🔬Performance & Improvements
○ Participation in defining KPIs, OKRs, and tracking plans
○ Web analytics, reporting, and identification of areas for improvement
○ Planning of updates and communication on stores
🎭Communication & Adaptation
○ Experience in companies of various sizes and sectors
○ Human and corporate contexts requiring diplomacy and pedagogy
○ 5 years in strategic research and marketing roles
👨🏻🎓 Initial Education: EDHEC Business School + Master's degree in Digital, Media & Cinema (Paris 1 Sorbonne)
👨🏻💼 Continuing Education: Agile methods (PSM, PSPO, scaling…), UX/UI Design, technical challenges...
French
Native or bilingual
English
Conversational
Spanish
Conversational
Can work on-site
Paris 14e Arrondissement (up to 15km)
Experience
- L'ExpressPM / Project ManagerPRESS AND MEDIAFebruary 2025 - October 2025 (8 months)Paris, FranceHybrid role between Product Management and project management. Managed a migration project impacting subscriber databases, the UX/UI of account creation/subscription funnels, the use of premium services, and user account management methods. Facilitated a project team composed of the main Technical, Product, and Marketing managers of the company, notably through multidisciplinary workshops aimed at defining needs and desired solutions.
- L'Express Studio
On Malt
Product ManagerMarch 2024 - July 2024 (4 months)Product Manager role for L'Express (Media sector) with a particular focus on designing and implementing features for subscribed users (shared subscriptions, ability to gift paid articles...) and optimizing acquisition/subscription funnels. Handled all project phases: Discovery (User interviews, benchmarking), Design (UX testing, co-design with designers), and Delivery (communication with tech teams, prioritization with PO, acceptance/QA), followed by performance analysis (using tools like Amplitude or Purchasely). - TF1Program ManagerPRESS AND MEDIAMay 2023 - November 2023 (7 months)Boulogne-Billancourt, FranceWithin the Content Product division, managed the scoping phase of a cross-functional and strategic overhaul project for the TF1 group:- Defined the product vision with stakeholders- Prioritized objectives and use cases to address- Facilitated governance meetings and co-design workshops- Collaborated with AWS and other Cloud / SaaS solution providers
Reviews
Recommendations
FU
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Education
- Master's degree in Digital, Media, CinemaSorbonne2010Master 2 de renom spécialisé dans les médias et le digital. http://www.master-dmc.fr/ "Le Master 2 « Digital, Médias & Cinéma » (anciennement « Cinéma, Télévision, Nouveaux Médias ») fait figure d’exception dans le paysage des masters universitaires par son projet pédagogique et son mode de fonctionnement. Les étudiants y sont en contact direct tout d’abord avec le monde professionnel, une large partie des cours étant confiée à des producteurs, distributeurs, cadres dirigeants et ou innovateurs du monde du digital, des médias et du cinéma."
- EDHEC Grande Ecole - Master in Management + MScEDHEC Business School2009Master in Management - Parcours "grande école" classique après classe préparatoire. https://ge.edhec.edu/notre-programme-grande-ecole "EDHEC Grande Ecole est un programme d'excellence en 4 ans (dont une année d'immersion professionnelle) qui vous permettra de développer des compétences managériales et des savoirs spécialisés. Vous obtiendrez à la fin de leur cursus le diplôme Master in Management + le titre du Master of Science effectué en dernière année" Echange universitaire aux USA à la University of Texas : spécialisation en marketing, communication et technologies.
Certifications
- PSM 1 - Professional Scrum MasterScrum.org2022
- PSPO 1 - Professional Scrum Product OwnerScrum.org2022