Freelancer profile translated to English.
Back to original languageAbout Aymeric
🚀 Expert Email Marketing & Digital Acquisition
With over 15 years of experience in Digital Marketing and e-Commerce, including 12 years in Hong Kong, I help companies, e-merchants, and NGOs grow through performance-oriented, acquisition, and engagement digital strategies.
As a former e-merchant myself, I perfectly understand business challenges: customer acquisition, loyalty, automation, and profitability. I have created and managed several Shopify stores, driven Google & Meta Ads campaigns, and implemented high-performing automated email funnels.
Today, I specialize in:
• Email Marketing
• Newsletters
• CRM automations
• Loyalty and engagement strategies
• Traffic acquisition (Facebook, Instagram, and Google Ads campaigns)
📧 Services offered:
• Creation of engaging newsletters
• Structuring and segmenting email lists
• Automated sequences (welcome flow, abandoned cart, follow-up, upsell…)
• Reactivation of inactive lists
• A/B testing and performance optimization
• Reporting and KPI tracking
🛠️ Tools mastered:
Mailchimp, Brevo, Klaviyo, Meta Ads, Google Ads, Shopify, and WordPress.
❤️ NGO & Association Expertise
I also help NGOs mobilize their communities, increase donations, and implement high-impact emotional email campaigns.
🎯 My philosophy:
A pragmatic, results-oriented approach tailored to your structure. No unnecessary jargon: the goal is to implement effective, sustainable, and measurable marketing systems.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Aix-les-Bains (up to 50km), Lyon (up to 50km), Grenoble (up to 50km), Annecy (up to 50km), Genève (up to 50km)
Experience
- Sifu DigitalDigital Marketing & Business Development DirectorE-COMMERCEMarch 2016 - Today (10 years and 5 months)Hong-Kong, Hong Kong SAR ChinaSifugroup is a web agency specializing in Lead Generation.Missions:- Lead Generation and appointment setting- Management and optimization of traffic acquisition campaigns (Google Ads, Microsoft Ads, Facebook Ads, Pinterest Ads, LinkedIn Ads, Twitter Ads, TikTok Ads)- Management and optimization of marketplace advertising (Amazon Ads, Etsy Ads, Product Listing SEO)- Creation of showcase sites, landing pages, and e-Commerce sites (Shopify & Wix)- Management of complex and large-scale digital projects, primarily focused on improving key performance indicators (sales, leads, and return on investment).- Planning and execution of email marketing campaigns in North American and European markets- Creation & management of SEO and Content Marketing campaigns- Responsible for Conversion Rate Optimization (CRO) projects- Development and execution of digital strategies for clients (social media, e-commerce, lead generation...)- Implementation of marketing automation (maximizing average order value, conversion rate, and purchase recurrence)- Creation of advertising videos and visualsResults:→ +57% MoM revenue growth in online sales.→ +17% average order value→ Advertising budget managed: 3M Euros per year
- BeeCommerce LimitedWeb Marketing & E-Commerce DirectorRETAIL (SMALL BUSINESS)July 2019 - June 2020 (1 year)Hong Kong, China- Creation, localization, and management of 5 Shopify online stores- Traffic acquisition through YouTube Ads, Facebook Ads, Google Ads, and Pinterest Ads- Implementation of marketing automation (maximizing average order value, conversion rate, and purchase recurrence)- Execution of influencer marketing campaigns- Email Marketing- Product sourcing in China- Selling products on Marketplaces (Amazon US & FR)- Creation of advertising videos and visuals
- Artisandasie.com LimitedDirector & FounderE-COMMERCEApril 2016 - April 2020 (4 years and 1 month)Hong Kong, ChinaLeading French online retailer for Asian crafts.- Global management of Artisandasie.com- Management and optimization of traffic acquisition campaigns (Google Ads & Facebook Ads)- Management of marketplaces: Etsy & Amazon US / FR / EU- Natural referencing (SEO) optimization on Amazon and Etsy- Management of Amazon Ads & Etsy Ads campaigns- Social media management and engagement- Product sourcing in Asia- Creation & management of SEO and Content Marketing campaigns- Creation of advertising videos and visuals- Product photoshoots & editingResults:→ Revenue generated: +350k Euros annual revenue→ Advertising budget managed: +50k Euros per year
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Education
- University Diploma in Technology in Marketing TechniquesUPMF Grenoble2008BAC+2 en Commerce et Marketing
- Master in ManagementDijon Burgundy School of Business2011Master en Management, Marketing et Commerce International