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Aymeric B.AB

Aymeric B.

AI & Automation Strategist | CPO | Product

€650/day
Montpellier, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Aymeric

Mustache. I've worn many hats for 17 years. I stopped apologizing for it the day I realized that was exactly my advantage.

Web designer, then marketer, then product manager, then strategist, then entrepreneur. Each layer built the next. And today, when a leader shows me their business, I see connections that specialists don't. Because I've been on the other side — on all sides.

If you have an agency, a SaaS, a consulting firm, or a digital business — that's running, that has clients, cash flow — but you're still the one doing everything, deciding everything, carrying everything… we probably have something to discuss.

I'm the guy you call when you want to go from "I'm managing" to "I'm piloting." When you want to structure without losing your identity, automate what can be automated, and build a machine that runs without everything resting on one person.

I've done this for +300 companies. From FC Barcelona to 5-person agencies. From Rakuten to WePost (zero emissions). With Swisslife, PwC, BPI, Côte d'Or. Each mission gave me a perspective that specialists don't have.

What my clients get back: 10 to 15 hours per week, a clear 6-month vision, processes that run, and above all — the right to let go of the handlebars without everything collapsing.

I do this through Octofact (product & growth studio), Traction (+245 entrepreneurs, premium network), and direct coaching for those who want to move fast and well.

Something to discuss? Let's connect.
  • Spanish

    Basic

  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Montpellier (up to 30km), Paris (up to 15km), Marseille (up to 30km), Bordeaux (up to 30km), Nîmes (up to 30km)

Experience

  • Wepost
    Chief Product Officer
    LOGISTICS AND SUPPLY CHAIN
    February 2021 - May 2025 (4 years and 3 months)
    Marseille, France
    Project:

    A new alternative that combines purchasing power and more responsible service with remuneration for the traveler and zero-emission, same-day, and express transport. Drop off and pick up your package at our relay points! A service for individuals, professionals, and e-merchants.

    Problem:

    Launching an innovative product that breaks the codes of eco-responsible shipping.

    Solution:

    Implementation of a cross-platform acquisition strategy.
    Implementation of a product + PwA platform strategy for greater agility.
    Implementation of artistic direction.

    Results:

    +17,000 members

    Peaks of 1550 unique visits per day during campaigns.

    Ongoing support (since 2021).
    Product Development Growth Marketing Product Launch
  • Rakuten
    Product Manager, Digital Marketing and Strategy
    January 2017 - January 2021 (4 years)
    Management and design of innovative projects for a global group:

    Rakuten Fashion Week → research and design of a camera feed to enhance the live experience of fashion shows.

    Rakuten Innovation → implementation and monitoring of companion apps to strengthen customer engagement.

    Other various projects (Golden State Warriors, Marc Dorcel, Rakuten Communication, J’aime Lire…) → digital initiatives combining UX, product, and monetization.
    Project Management Business Strategy Digital Transformation
  • Octofact
    Octofact - Product & Growth Acceleration Agency
    January 2010 - Today (16 years and 7 months)
    Product & growth acceleration agency.

    We help startups and corporates transform their ideas into useful digital products and tangible growth levers.

    👉 Rethink product: UX/UI audit, redesign, rapid prototyping.

    👉 Activate growth: positioning, conversion funnels, automation.

    👉 Create a clear brand: branding, visual storytelling.

    👉 Operate effectively: tool stack, processes, coaching.

    Clients supported: PwC, Rakuten, Sayna, Prisme, Arcadium, Swisslife, FC Barcelona, Inzpocket, etc.

    Impact: dozens of products designed, redesigned, or accelerated, always with strategic clarity, useful creativity, and rapid execution.
    Growth Marketing Marketing Strategy Digital Transformation

Recommendations

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Former user and 1 other person have recommended Aymeric

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Education

  • Team Management, Management
    Optimism University
    2021
    Team Management, Management
  • Digital Project Manager, Project management
    M2I
    2019
    Digital Project Manager, Project management

Skill set

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