About Aymen
🎯COMPLEMENTARY SKILLS:
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- Cause of succes LLCFounder & Marketing Director – Yepboost (Since 2017)September 2017 - Today (8 years and 9 months)Miami Beach, United StatesIn 2017, I founded adigital marketing agencybased in the United States, specializing in strategic support for international companies. Since its inception, I have had the opportunity to collaborate with over 500 clients worldwide, from promising startups to established brands, across various sectors.My role involved:🎯Global Marketing Strategy: Development and management of tailor-made marketing plans focused on growth and KPI achievement.📈High-Performance SEO & SEA: Implementation of natural and paid referencing strategies adapted to each market to maximize organic visibility and reduce acquisition costs.🚀Digital Advertising(Meta Ads, Google Ads, TikTok Ads) : Creation and management of high ROAS advertising campaigns, with advanced mastery of CPC and CPA.🧠Growth Hacking & Client Acquisition: Development of innovative acquisition and retention techniques to generate fast and sustainable results.🤝International Project Management:Coordination of campaigns in several countries, adapted to cultural and linguistic specificities.As a digital marketing specialist, I focus on measurable results, innovation, and continuous optimization, positioning our agency as a trusted partner for companies seeking to accelerate their growth.
- LEBSADigital Marketing Expert | SEO & SEAE-COMMERCEOctober 2020 - December 2024 (4 years and 2 months)Paris, FranceCo-founder & E-commerce Marketing Manager – LebsaAs co-founder of Lebsa, an e-commerce marketplace specializing in children's and baby fashion, I led an e-commerce marketing strategy focused on rapid growth and expansion.🔑 Key Actions:🎯 Marketing Strategy & SWOT Analysis: Definition of a clear vision and a global marketing strategy, accompanied by an in-depth SWOT analysis (strengths, weaknesses, opportunities, and threats) to guide decisions and anticipate market changes.🤝 Development of Strategic Partnerships: Creation of targeted campaigns and impactful value propositions that led to key partnerships with international brands.🧠 Growth Hacking & Client Acquisition: Development of innovative strategies to capture qualified traffic and maximize client acquisition.🎯 Advanced SEO: Optimization of product and category pages for optimal natural referencing.🚀 Google Ads & Optimized CPC: Management of advertising campaigns with reduced CPA and high ROAS.My overall commitment to Lebsa Kids' growth and marketing management enabled the marketplace's rapid expansion, consolidating its position among industry leaders and leading to its successful sale to a Tunisian ready-to-wear group in December 2024.
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Education
- Master en Marketing et StratégieIHEC Carthage (Institut des Hautes Études Commerciales de Carthage)2014📚 Cours Fondamentaux : Stratégie Marketing Avancée : Segmentation, ciblage, positionnement . Comportement du Consommateur : Analyse des besoins et motivations. Marketing Digital : SEO, SEA, réseaux sociaux, e-commerce. Gestion de Marque (Branding) : Identité visuelle, notoriété et image de marque. Stratégie de Communication : Campagnes publicitaires, storytelling, communication de crise.
Certifications
- META ADSMETA2022
- Foundations of User Experience (UX) DesignGOOGLE2023