Aymen Aydi

• Doubled the monthly active users (MAU) base in 14 months, enabling the My Ooredoo application to maintain its 1st place among utility applications nationally.

• Increased digital revenue by 48% year-over-year (YoY) through the optimization of monetization funnels and transactional journeys.

• Managed the launch of the Next Gen application, redesigning over 130 user journeys and 1000 screens, ensuring the transition from legacy systems to a high-performing and scalable mobile experience.

• Managed strategic digital projects: 5G launch, digital platforms, Fintech and B2C/B2B services.

• Coordinated cross-functionally between marketing (Datamining, Product Managers, CVM, VAS, coordination, brand), IT, CRM, legal, internal communications, and customer service.

• Monitored and optimized digital performance (acquisition, engagement, conversion).

• Managed partnerships and co-branding campaigns: Paris Saint-Germain, Lionel Messi, Spotify, Starzplay, Pathé Cinéma, WWF.

• Conducted competitive analysis, shared trends, and applied best practices to maintain a market-leading position.

• Executed digital campaigns: planned, coordinated, and implemented high-performing digital campaigns while ensuring adherence to the graphic charter and quality of deliverables.

• Managed influencer and UGC campaigns, in coordination with specialized agencies, to maximize brand engagement and digital impact.

• Community Management: Managed interactions with online communities, created and curated engaging content on social media.

• E-Reputation Strategies: Developed online visibility plans for various clients across multiple industries, including Banque Ezzitouna, monoprix, Géant, Citroën, Heineken, using Google Analytics for performance analysis.

• Copywriting: Wrote and created impactful content for various platforms, including social media and websites, ensuring it aligned with client objectives.

• Coordination Management: Served as the primary interface with clients to understand their needs, present recommendations, and ensure satisfaction throughout projects.