Aymen Aydi

• - Doubled the base of monthly active users (MAU) in 14 months, allowing the My Ooredoo application to maintain its 1st place among utility applications nationally.

• - Increased digital revenue by 48% year-over-year (YoY) through the optimization of monetization funnels and transactional journeys.

• - Managed the launch of the Next Gen application with the redesign of over 130 user journeys and 1,000 screens, ensuring the transition from legacy systems to a high-performing and scalable mobile experience.

• - Managed strategic digital projects: 5G launch, digital platforms, fintech and B2C/B2B services.

• - Cross-functional coordination between marketing, IT, CRM, legal, and customer service.

• - Monitored and optimized digital performance (acquisition, engagement, conversion).

• - Managed partnerships and co-branding campaigns: Paris Saint-Germain, Lionel Messi, Spotify, Starzplay, Pathé Cinema, WWF.

E-Reputation Strategies: Developed online visibility plans for various clients across multiple sectors, including Banque Ezzitouna, Monoprix, Géant, Citroën, Heineken, using Google Analytics for performance analysis.

Community Management: Managed interactions with online communities, created and animated engaging content on social media.

Content Creation: Designed digital content tailored to client needs, with advertising campaigns on Facebook Ads and Google Ads.

Campaign Monitoring: Managed digital campaigns, tracked performance, and optimized using Meta Business Suite and Google Ads Manager.

KPI Analysis: Measured performance with Google Analytics and developed reports to optimize strategies.

Copywriting: Wrote and created impactful content for various platforms, including social media and websites, ensuring alignment with client objectives.

Client Coordination (Account Management): Served as the primary interface with clients to understand their needs, present recommendations, and ensure satisfaction throughout projects.