Freelancer profile translated to English.

Description

Passionate about marketing and the web, after a Master's degree in Digital Marketing, I launched myself as a Web Analyst. Eager to deepen my skills and increase my expertise, I worked as a Tracking Specialist for several years.

Now, I use my technical and marketing skills to help you design user experiences, collect, synthesize, analyze, and activate their data.

How?

🔎 By supporting you in defining your needs and working together on KPIs.

🗺️ By developing a tagging plan adapted to your situation.

⛏️ By implementing a tagging plan (creating precise and effective triggers to ensure the most reliable data possible, collaborating with developers if needed).

⚖️ By configuring a consent management platform to comply with GDPR.

👨‍🏫 By supporting and training you on analysis tools.

I would be delighted to help you with your projects!

See you soon,

Aymane

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Tools:

GTM | GA -> GA4 | Piano Analytics | OneTrust | Didomi

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Digitalinkers
Digital Analyst
DIGITAL AND IT
February 2023 - Today (3 years and 3 months)
- KPI Definition
- Tagging Plan Development
- UA to GA4 / UA to Piano Migration
- Dashboard Development
- Analytics Analysis and Recommendations

Skills: GTM | UA | GA4 | Piano Analytics | Looker Studio | Didomi | Piwik
Fifty five
Senior Tracking Specialist
DIGITAL AND IT
February 2022 - February 2023 (1 year)
Paris, France
• Gather client needs and translate them
• Define and implement tagging plans
• Configure GTM and Implement UA/GA4 Tags
• GDPR compliance

Skills: Google Analytics & GA4 · Google Tag Manager · JavaScript · One Trust
Pulp Me Up
Writing - article and LinkedIn post
SOCIAL NETWORKS
March 2021 - August 2021 (6 months)
- Writing LinkedIn posts on Marketing concepts
- Design, writing & layout of White Papers
LinkedIn Copywriting Layout Web writing