Ayline Cadignan

- Web writing

Blog articles, white papers, website content, articles for SEO, newsletters

- Social media management:

Social media audit, competitor trend analysis, Social Media Optimization, Community acquisition strategy, editorial and distribution strategy, community management, social ads (launch and monitoring of campaigns), reports and recommendations for team follow-up

- Communication strategy:

Identification of positioning, needs, and message; deployment of the strategy on appropriate channels.

- Managing relationships with influencers:

Identification, contact, collaboration proposals, event organization, results analysis

- Conducting competitive intelligence:

Activity report on competitors, strategies, areas for improvement

Founder of the blog and E-shop "Mari, couche-toi là!", on the themes of marriage and maternity.

- Over a hundred articles published on the Blog

- SEO optimization of web content

- Advertising campaigns (Instagram, Facebook)

- Active community of +11k followers on Instagram

- Numerous partnerships with major brands and small creators

- Writing and publication of an e-book (50 pages), creation of a wedding dress t-shirt (Made in France), creation of a secular ceremony kit for newlyweds

- Optimization of the customer journey on the web platform (creation & implementation of a new registration process)

- Creation of the new website apitalent.fr and emerite-rh.com

- Creation & optimization of multi-channel digital campaigns (SEO, SEA, social media, emailings)

- Creation of marketing tools for startup and networking competition evenings