Freelancer profile translated to English.

Description

With over 10 years of experience in Product Management, I have developed expertise in Product Strategy, User Research, prioritization, and cross-functional collaboration, in high-intensity SaaS and Consulting environments.

I have managed product cycles end-to-end, from Discovery to Delivery, while aligning stakeholders and supporting teams through change.

I have experienced various environments: consulting/agency, B2B SaaS, and entrepreneurship with the creation of a coaching/hypnotherapy business from scratch.

I'm available to discuss your Product projects ✌🏼

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Italian
Basic

Workplace preferences

Can work on-site

Nantes (up to 50km)

Ayessa Hypnose
Hypnotherapist (side project)
HEALTH AND WELLNESS
February 2024 - Today (2 years and 4 months)
Nantes, France
- Create a complete online hypnotherapy business from scratch
- Implement an AARRR funnel: Acquisition (SEO, Google Ads, Instagram), Activation (content), Retention (newsletter, coaching), Revenue (pricing, upsells), Referral (reviews & recommendations)
- Website creation and optimization: UX design, copywriting, analytics tracking, SEO, and continuous improvement.
- Performance management: KPI monitoring, conversion analysis, and marketing lever adjustments.
- Budget management and investment decisions: prioritization of expenses, tools, campaigns, and training.
Agile Product Management feature-definition persona-definition-and-value-proposition prioritization Sales Funnel
Cousto - UX Research
Mentor & Program Contributor
March 2021 - October 2021 (7 months)
Paris, France
Cousto is a 6-week User Research training program for growing Product Managers and Product Designers.

Based on a community of mentors, peers, and actionable learning principles.
o I lead training sessions for Product teams
o I consolidate and share work templates for the community
More info: http://cousto.io/
workshops-facilitation User Research Training Coaching
PlayPlay
Lead Product Manager
January 2021 - December 2023 (2 years and 11 months)
Paris, France
PlayPlay is a scale-up (B2B SaaS) based in Paris. The video creation platform for businesses. With PlayPlay, Marketing and Communication teams transform all their messages into engaging videos — without any editing skills.

- Lead the strategy, oversee the product roadmap for the 'Platform' tribe, and ensure its alignment with the business vision and objectives.
- Recruit and manage a team of 5 Product People (3 PMs, 2 Designers).
- Structure the product workflow common to the entire Product team.
- Collaborate with technical, marketing, and business teams to maximize user value.
- Conduct competitive analysis to anticipate market changes and strengthen the product positioning.
Product Management Project Management Team Management Product Strategy digital-transformation

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Master - Strategy & Organizational Communication
Sciences Po Lille
2013
• Sciences Politiques • Stratégie des organisations • Communication Corporate
Master 2 - Business Consulting and Digital Organization
Université Paris Dauphine
2013
• Management de projets numériques • Product management • Conduite du Changement • Recherche Qualitative et Quantitative

Check out Ayessa's education

Ayessa L.

Senior Product Manager | Product Owner | Coach

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